After months of seemingly endless disputes between Elon Musk and the Brazilian Supreme Court, Musk decided to cease X operations in Brazil.
But what exactly led to the downfall of the social media app in this South American country?
Issues with X in Brazil
Ever since Musk first bought X, formerly known as Twitter…
Dozens of governments worldwide have been worrying about the CEO’s hands-off approach to content moderation.
Musk, the CEO of X, is a self-described “free speech absolutist…”
A label that is making government officials worried about the amount of hate speech that runs unmoderated on the platform.
Regarding X, in Brazil, a Supreme Court judge opened an investigation into Musk for potential obstruction of justice…
They also included X in an inquiry examining online misinformation campaigns.
And in April, the government in Brazil ordered certain X accounts to be banned following a coup attempt. Musk refused and threatened to stop operations in the country…
Before the company backpedaled the statement…
But now, musk is fed up and finally pulled the trigger…
CEASING X OPERATIONS IN BRAZIL AFTER MONTHS OF THREATENING TO DO SO.
Elon Musk alleged that this move was to protect X staff after he perceived threats from the Brazilian government.
Users will still be able to access X in Brazil…
But the company needs to figure out how this might affect their bottom line.
The Company’s Bottom Line
Musk has been notorious for scaring off potential advertisers with his lax attitude on content moderation…
Which has landed him in hot water thanks to a new lawsuit…
But suspending X in Brazil is just another example of Musk’s ambivalence regarding ad dollars…
In the end, getting rid of X in Brazil might afford Musk more freedom…
But it only adds to the company’s ever-growing lack of ad revenue.
Be Great,
GCTV Staff
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