One of our company core values is: Embrace and drive change. What does that mean?

What is change?

You know… Change is painful. Changing your routine is something that feels a little bit uncomfortable. And: Embracing and driving change means actively getting out of your comfort zone and changing things – the way you do things. For example: Let’s say you’re implementing a new email marketing software with superior features… …Something that we just did, twice this year. Why this example? Because just like with people, if you buy software, if you use software, you only really get to know it when you work with it. A trial, even if it is 1 or 2 or 10 weeks, can give you the same experience as working with a person. And then you have to make a decision.

The hard choice… to change or not to change

Do we change again? Oh yeah, we have to change again because we believe in that. Or: “Oh no it’s so much work, we need to do that and we need to do that…” This is the opposite. Complaining that it is so much work, complaining that it’s not possible… If you go to some big companies like IBM, I guarantee you 90% of the people there are like that. “No no it’s not possible, we cannot change it.” This is why big companies get slower and slower and slower. The percentage of people that are fighting change is growing and growing and growing.

Want to get ahead? Embrace change… And leave your comfort zone

You want to actively fight this instinct of not changing. “No no, I wanna stay here.” Let me tell you that fun in business and life starts that moment you leave the comfort zone. Embracing and driving change is just about that. Thank you.

Want more?

Want to get more life hacks you can use to improve your life and business? Check out my new book “Spaghetti Code: Detangling Life and Work with Programmer Wisdom”:
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.