When to Lower Your Price – Special Holiday Episode

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On today’s special holiday episode of Cardone Zone, Grant discusses when to lower your prices and when not to. According to the National Retail Federation, 135.8 million Americans plan to shop on Thanksgiving weekend and nearly 80% of holiday shoppers—183.5 million—are planning to shop on Cyber Monday. There is no doubt that consumers are wasting no time when it comes to shopping. Just this week, Grant slashed the prices at his web store on all of his products. These are the lowest prices ever—up to 90% off. While these prices are rock bottom, one of Grant’s cardinal rules is, “Never use a lower price to close a deal.” So how is his mega Black Friday/November special different? His goal is to reach 7 billion people and he wants everyone to be able to benefit from his content and is using price to get to more people.

Watch as Grant discusses the difference and suggestions:
1) When to lower prices
2) How to strike while the iron is hot
3) The importance of driving traffic

Shop the Black Friday Sale and stock up on webinars, books, CDs, MP3s, eBooks, wristbands, 10X planners, calendars, water bottles and more. This is only while supplies last so don’t wait until it’s too late: http://www.grantcardone.com/blacknovember/

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.