Entrepreneur and NY Times Bestseller Grant Cardone Snubs Offers From Traditional CABLE/TV and Launches His Own Network
Press Release [September 15th 2014, Miami Beach, Florida
Grant Cardone, NY Times bestselling author and serial entrepreneur, has turned the tables by snubbing offers from traditional television and cable network and choosing to create, fund and launch his own business network.
Whatever It Takes Network was initiated after a series of experiences Cardone had dealing with traditional networks, cable and production companies. Cardone says, “the amount of waste in this space is unbelievable, the content only marginal and it takes them forever to get product to the consumer.” The network entirely funded and produced by Cardone, targets small businesses owners, entrepreneurs, and the success-minded offering an alternative to the politically driven agendas of traditional networks.
Motivated by the success of on-demand channels like Hulu, Netflix and start ups like OraTV and others, Cardone created Whatever It Takes Network to make business solution content available when people want it. Cardone explains, “There are 7 billion people on the planet and I want to give them solutions that the traditional networks and cable, for whatever reasons, just will not offer. They all copy one another, delivering the same bad news in the same bad way and it doesn’t help anyone improve their condition in life or in business.”
Whatever It Takes Network launched in September 2014 tapping into Cardone’s popular YouTube channel and social media networks. His YouTube channel is viewed for 100,000 minutes per day and his Facebook posts are viewed upwards of a million times a day. Impressive numbers considering he is talking about business and finance on platforms synonymous with piano playing cats and giggling babies.
While Cardone 56, has become a success coach and mentor to his age group, he’s successfully captured the coveted 18-35 demographic. Millennials love Grant Cardone’s straight talk and accessibility via social media. COO Sheri Hamilton says, “New followers find Mr. Cardone on YouTube and because his desire to help is so genuine and authentic, he continues to interact with followers via Twitter and Facebook.”
The late Joan Rivers planted the seed in Cardone’s mind to create the network when he shared with her his frustration with the traditional networks just a few years ago. Ms. Rivers was interviewing Cardone and his wife Elena for, the show “How’d You Get So Rich” when Rivers told him, “Grant, you have the talent and the resources. Do it yourself.”
What happens when you take a frustrated successful entrepreneur that has a “whatever it takes” work ethic? You get change! Cardone started creating content for his new network. In this world content is king as they say in the biz, Cardone came out of the gate with five new shows and twelve more scheduled to begin in October, one original reality series in the can and two more in production. The short list for already confirmed expert and guests include authors, syndicated writers, motivators, entrepreneurs, financial experts and social media gurus such as Chris Brogan, Jeff Gitomer, Evan Carmichael, Ilyce Glink, Katrina Campins, Patrice Washington, Kaiham Krippendorf, Henry Reinhart, John Lee Dumas, Hank Norman, Robyn Crane covering topics like start ups, finance, investing, real estate, network marketing, and branding.
Whatever it Takes Network launched with, The Cardone Zone (career & finance), Young Hustlers (millennials), The G&E Show (business & marriage), Power Players and Women In Power with Katrina Campins and Elena Lyons Cardone plus Grant Rants where Cardone offers his “two cents in under two minutes” on matters affecting the embattled middle class.
For now the network is offering free subscriptions but Cardone, an entrepreneur and consummate salesman at the core, is exploring a combination of free content plus premium content available for a fee. “I am always telling people to do whatever it takes and push beyond what’s comfortable. Whatever It Takes Network is a leap into a new world for me and I’m betting it will work,” explains Cardone.
About Grant Cardone:
Grant Cardone is a New York Times bestselling author of four business books since the 2008 economic collapse, an international speaker and business innovator. Cardone owns multiple companies including a software and technology business, a consulting company to Fortune 500 companies and Cardone Acquisitions, a national real estate company. He often appears on Fox News, CNBC, MSNBC and contributes to Entrepreneur.com, Wells Fargo, American Express OPEN Forum, Business Insider and National Chamber of Commerce. You can follow Cardone on Twitter @grantcardone or visit http://www.grantcardone.com/