What is Franchising – Fran Finders

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Simply put, it’s a way for business expansion that is an agreement between two parties. Typically, the one who owns the concept is the Franchisor. The party, who wants to buy in and help with the brand expansion by becoming an owner, is the Franchisee. There are four main points of franchising. Mark – The trademark is the brand that the Franchisor owns and protects, and the Franchisee agrees to operate under the guidelines of the Franchisor. The better the brand is protected, the better the franchise. Territory – Trade areas around a franchisee that are protected from other Franchisees of the same brand of coming into the same area. This allows the Franchisee the greatest opportunity of success without being concerned about the Franchisor dropping another store across the street. Support – The Franchisor provides systems and support to help launch the Franchisee in the right direction not only when they start their business, but for the length of the agreement. Royalties – These are the payments paid from the Franchisee to the Franchisor. They are normally a percentage of the gross revenues and they can range from 4%-15% in some models.
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.