From the name of my book to my workshops, you’ll notice a common theme. Building an empire means the world to me, for countless reasons. A huge concept like that invokes grand imagery and carries a tremendous weight in and of itself…
But what do you think of when you hear the word empire?
If you envision castles, knights, and the royal courts of old, you aren’t alone. Kingdoms of this kind were massive sovereign domains — or small groups of nobles — responsible for the wellbeing of all…
My definition of an empire isn’t so different.
When I was envisioning what I wanted for Grant and me, I knew it had to be something lasting and expansive…
It had to be able to survive attacks from enemies, economic fluctuations, or any other global disaster…
I WANTED AN UNBREAKABLE LEGACY THAT WOULD SURVIVE LONG AFTER WE WERE GONE.
Looking at it that way, you can see why “empire” is the only word tough enough to stand up to my goals.
Not only that, traditional affluence is always in danger…
A Strong Empire Means Security
The illusion of normal is so dangerous because you think everything is fine. In the financial crisis of 2008, that is a lesson that my family learned the hard way…
We discovered that only what we thought was fairly successful wasn’t enough. Grant and I had to buckle down, use all our strengths, and sacrifice to come out on top…
I am proud to say that we not only made it out, but we prospered. We have truly built a powerful empire.
And I know if another world-shaking event happened, we would survive — and thrive.
Everyone Deserves This Security
That’s the reason I wrote my book, “Build an Empire: How to Have it All.” I wrote it to show people there is no reason why they can’t have what my family has. You can learn how to get your free copy here.
All in all, an empire means survival, strength, and sustainability. In spite of it seeming severe, that is what it takes to create a meaningful life.
I encourage you to embrace this worthwhile undertaking for yourself and your family.
Build an Empire,
Elena Cardone
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