Need to close sales deals faster? Have no idea how to get it done? Quit selling. Perhaps it sounds counterintuitive at first, but entrepreneur and sales expert Grant Cardone explains why it makes perfect sense.”You need to let the customer know you’re not there to sell or talk about the product,” Cardone says in this video. “You’re there to close the deal.” It’s all about setting intentions and expectations — both yours and the customer’s. “I’m gonna tell the client, ‘Look, my intention today is to present my product, tell you the price of the product and at the end of the call I want to close on the transaction,'” Cardone says. One important detail in communicating your intentions as a salesperson is to name your price up front. Don’t wait until the very end to discuss it, Cardone says. For more on closing a deal faster, watch the short video above.