Eight-time Grammy award-winning singer Usher is not only an incredible artist but also an amazing parent. Passion is one of his core values, and he’s instilling it in his kids as he raises them. So, how does he go about doing it?

At 10X Growth Conference 2020, Usher joined me on stage for a conversation about his 10X success.

But we also touched on a topic that’s just as important for both of us — being a great dad.

Usher Raymond and Grant Cardone

Now a father of four, Usher had two of his sons in the audience during our interview. And when I started asking him about his kids, it was the perfect opportunity for him to address Naviyd Ely and Usher V directly.

What followed was a masterclass in passion — and how to ignite that fire in your children.

“It takes hard work and focus. These are the things I tell my kids about life.”

He started off with a great story about breaking up a silly fight his sons were having one night. Long story short, one of his kids was complaining that his sibling had more than him.

And that’s when Usher stepped in with the parenting lesson of a lifetime:

“What your brother did is he found something he was passionate about. And as a result, […] I invested in it. You gotta find your passion […] what makes you happy, something that drives you, that makes you feel like, ‘I can take over the world because I do this! I do this better than anybody else!’ You find that, and it’ll take care of you.”

Knowing that Usher himself had found his passion for music at just 8 years old, it’s clear that his sons are on the right path.

As a dad, I strive to do the same with Scarlett and Sabrina. Elena and I raise the girls to be confident, financially smart, and passionate in all they do.

If you’re a parent, be a great one and help your kid find their calling, chase their wildest dreams, and 10X their life.

Now, we’re gearing up for the next edition of the biggest, baddest, most influential business conference on the planet. Hurry up and secure your seat @ 10X Growth Conference in Vegas for more perspective-shifting stories from celebrity speakers like Usher.

Let’s go, baby!

Be Great,

Grant Cardone

Featured image source: Usher Official Facebook Page

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.

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