One of the biggest myths about user experience is that it is just one person in your company. Let me tell you right now, if you just assign a designer to UX and move on, it won’t work.   UX is more than one person. UX is a team.   Everyone who is involved in an element, software, product or service that involves customers, needs to be part of the UX team. Who might this include?  
  • User Researcher
  • Information Architect
  • Content Specialist
  • Interaction Designer
  • Visual Designer
  • Project Manager
  • Front-end Developer
  • Online Marketer
  Not every project has each of these positions, and many projects have multiple people on each position. But the point is, if you have people in these positions, then they need to be on board with user experience.   What does it mean to have people on board with user experience?   At the very least, these people need to understand the importance of UX and be on board to (possibly learn) and utilize UX methodologies.   And it’s important to note that user experience needs to be ingrained in the company even deeper than the above positions.   UX needs to be at the core of the company. Therefore, management needs to support UX, all the way to the top. That’s why we urge companies to include UX in strategy. If UX is integrated into the very vision and philosophy of the company, then it goes without saying that users will notice and will reward you.   With good user experience, your users will feel respected and heard and will, in turn, respect you and give their attention, support, and money to you. It’s an ROI no-brainer. Click here for more info:
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Grant Cardone
https://grantcardone.com/
Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.
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