You would never know it by looking at him, but Tyrese Gibson took control of his narrative to become the millionaire creative that he is today. 

Tyrese Gibson lives in a 25,000-square-foot home in the affluent Buckhead neighborhood in Atlanta, Georgia. His neighbors are the CEOs of major companies like Chik-fil-a, Delta, and Coca-Cola.

How did he get there? 

He had to make some big choices and not settle for the hand he was dealt.

Here’s the way he told it to me and the audience of my 10X Growth Conference

Audacity and permission

“As a black man, when you grow up in the hood, you’re on the receiving end of what don’t belong to you.”

— Tyrese at 10X Growth Conference

Tyrese described how African-Americans are often told that they can’t have massive levels of success.

It was an obstacle to overcome this idea he had to accept the “inevitable” fact. People did not expect much from him but incarceration, living in bad neighborhoods, and being the victim of police brutality. 

“I could’ve decided to live that mindset. but I decided to have the audacity that this would not be my story.”

— Tyrese on rejecting what others said his life should be

Tyrese’s conversations about success

After making this major decision, Tyrese Gibson started having conversations about success.

He wanted to talk about things he wanted, like private planes, as if he already had them and asking questions about owning them. 

“I need to see myself in the plane before the plane gets here. That’s the difference.” 

— Tyrese on being more aware that success is possible

Seeing himself and learning about success makes him more certain that he could achieve millionaire creative status. 

Tyrese doesn’t have the plane yet, but his strategy has taken him this far. He has a photo of him on the cover of Forbes as the CEO of a multi-million-dollar multimedia company, and he continues to work towards that accomplishment.

Want to experience more amazing stories from celebrity speakers? Grab your virtual ticket to 10X Growth Conference 2022 right now.

Featured image source: Tyrese Official Facebook Page

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.