Sales Illustration


There’s nothing quite like that word to drum up all sorts of thoughts and emotions in people. 

Sleazy.  Used car salesmen.  Annoying telemarketers.  

What comes to mind when you hear the word? 

I’ll tell you what comes to my mind…. 

Sales are the vital lifeblood of your business. 

And not mastering it in every area of life can only lead to one thing… Problems. 

Problems with revenue, paying staff, and taking care of your family.  

See, everything in life is sales. 

But when it comes to your business… 

It’s a must if you want to keep the doors open, especially in the economic climate of today. 

But before you can master it, you have to deal with what’s holding you back. 

And that’s why I want to tell you about… 

The 2 Biggest Misconceptions In Sales

What’s the #1 issue you run into when it comes to sales and customers? 

If I were to run a poll of every salesperson on the planet, 95% would name one thing. 


But here’s the truth…  

It’s Never About the Price.

Now, I know you’re thinking of something you didn’t buy because of the price. 

Or about all the customers you’ve lost because of their problem with your pricing.

But stay with me. 

Because this is the #1 misconception in sales. 

That item you didn’t buy because of what you thought was the price? 

It wasn’t the money.  It was your lack of certainty that the item could solve your problem…

The lack of value you saw in the item.

And the same is true for your customers. 

If we took that same item and I showed you how it could solve your problem… 

How much value it could provide… 

And I got you head over heels about how amazing your life would be…

Would you buy it? 

I’m willing to bet you would. 

“But, Grant… I can’t sell a Lambo to a Starbucks Barista.” 

Well yeah… But that Barista probably isn’t going to be shopping around for Lambos in the first place. 

See, your customers?  They came to you. 

They’re interested and looking for a solution from you. 

Which brings me to misconception #2…

Customers Don’t Stop Sales

That’s right.  You heard me. 

See, it’s never about your customers when it comes to losing deals. 

It’s you. 

See, the truth is… Salespeople Stop Sales.

The customer came to you, and it’s your responsibility to guide them toward the solution they’re seeking.

Pound this into every fiber of your being…

You are the ultimate reason or barrier to every deal getting closed. 

Think I’m crazy? 

Try it out for yourself for the next 30 days and see what happens. 

Take full responsibility for every deal and customer that comes your way. 

Because when you do?  And you believe with all your being that a deal can be made? 

It puts you in the ultimate state of confidence and power over your circumstances. 

See, as the salesperson, you have to be the stabilizing force in the deal. 

You have to be the rock who can deal with all the variables and guide your customer to the promised land. 

The customer can’t close themselves.  You have to help them do it. 

And once you grasp that it’s never about the price and that you’re responsible for the outcome of every deal… 

I can almost guarantee that your sales and revenue will skyrocket. 

Now, are you interested in the battle-tested strategies of how you can make this happen right now?

Because if you are, then check this out. 

My 10X Boot Camp Interactive is LIVE. 

And inside, I’m going to walk you through every step of mastering your marketing, sales, and business growth. 

It’s 100% Virtual, and it’s going down right now.

Keeping it real,

Grant Cardone

Disclosure: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.