Following the 2021 Astroworld tragedy, Travis Scott breaks his multi-month social media silence by announcing philanthropic initiative Project HEAL.

Travis Scott returns to social media to re-address the aftermath of Astroworld Festival with the launch of Project HEAL.

The Cactus Jack Foundation initiative is “a multi-tier, long-term series of community-focused philanthropy and investment efforts.”

In the Instagram post that announces the project, Scott states:

“My team and i created project heal to take much needed action towards supporting real solutions that make all events the safest spaces they can possibly be.”

Travis Scott on Instagram

“Project HEAL is backed by a multi-million dollar funding commitment from Travis Scott”

According to the program’s official website, Scott made a personal commitment to support HEAL with millions of dollars in funding.

In addition, the extensive project will benefit from “a portion of proceeds from his upcoming product launches.”

The four initiatives launched by Project HEAL are as follows:

1Waymon Webster HBCU Scholarship Fund

  • $1 million in scholarships to students at HBCUs (Historically Black Colleges and Universities)
  • 100 high-performing seniors who struggle financially will be able to graduate
  • 10X budget increase from Scott’s scholarship fund last year

2Expansion of CACT.US Youth Design Center

  • Growing the 60,000 square foot creative center in Houston
  • Funding a 7-figure education program
  • Supporting creatives from lower-income areas

3Mental Health Resources

  • Partnering with Dr. Janice Beal, ‘Well Being in Color’ Programing Director, to create mental health resources for young adults
  • Services include crisis-care communication and on-site counseling at schools
  • Focusing on young people of color in low-income communities

4US Conference of Mayors and Tech-driven Solutions for Event Safety

  • Financially supporting a national safety conference that addresses large live events
  • Connecting representatives from emergency response, music, government, tech, event planning, public safety, and more
  • Developing a “new safety and security blueprint for all festivals and large-scale events” as a report of formal suggestions for Mayors

The importance of taking action and giving back

So, what is there to learn from the latest news about Travis Scott?

There’s no doubt that the 2021 Astroworld Festival has permanently impacted the live entertainment industry.

But in an attempt to prevent future tragedies from happening, Scott and his team are dedicated to taking real-world action steps.

“Giving back and creating opportunities for the youth is something I’ve always done and will continue to do as long as I have the chance.”

— Travis Scott

Philanthropy is a practice everyone should embrace, regardless of social status or financial backing.

I encourage you to reach out to your own community and see how you can give back with the resources you do have.

Featured image source: Travis Scott Official Instagram Page

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.

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