After TikTok removed the ‘Discover’ tab, it’s becoming more and more challenging for people to identify trends. If you’re a business, entrepreneur, or brand on TikTok, try out these hacks for trend discovery.

Up until recently, anyone could log onto TikTok and tap ‘Discover’ to see the latest trends. It was that simple.

However, as the platform tests the new ‘Friends’ tab, users need to get more creative with staying relevant.

Although you now have to put in more time and research, the following discovery hacks will help you stay on top of TikTok trends.

1Scroll and observe

As straightforward as it may seem, the most effective way to see trends in action is to spend time on the app. Dedicate a certain amount of time every day to check in and scroll through your company’s ‘for you’ page.

When scrolling, be intentional about the content you see. Are there any patterns that stick out? Do multiple people use the same filter? Is there one TikTok video that others stitch or duet often?

Write down your observations, brainstorm how to tie the recurring themes to your business, and take action as soon as possible. The sooner you put out similar content, the better.

2Find your #tok

You don’t have to be a TikTok expert to start noticing the powers of niche communities on the app. Even content creators refer to them directly in their videos.

Whether it’s #entrepreneurtok, #marketingtok, or something as targeted as #pettok, use it to find your audience. After some research, you’ll find both other businesses in your industry to network with and potential customers.

Even more, it allows you to see what trends are in your field, not just on everyone’s ‘for you’ page.

3Don’t skip ads

Regardless of platform, when most people see an ad on their social media feed, they often skip it. As an entrepreneur on TikTok, you should be doing the exact opposite.

Pay attention to how successful brands are advertising on TikTok. Sponsored content has money behind it, which means that the approach of each one is intentional and strategy-backed.

Additionally, it’s likely that the TikTok ads you’re seeing are relevant to you or your business. Observe what industry players are doing, how they’re doing it, and what makes them effective.

4Listen to others’ sounds

While you’re doing your daily ‘fyp’ scroll, take a look at the audio choices. Keep your volume up and listen to the songs or sounds people are using.

To take it to the next level, read the audio name and click on it to listen. You’ll often notice that people use certain songs on mute just to rank for the trending audio.

5Search your niche

Coaching TikTok

Finally, one of the easiest hacks for TikTok trend discovery is to look up your industry for hot content ideas.

Open up your TikTok search bar and type in your niche. For example, let’s say you’re a professional coach. Look up the term ‘coaching’ and you’ll get related searches directly.

Although not all will be relevant for trending content, ideas like ‘coaching motivational’ and ‘coaching business’ will point you in the right direction.


All in all, with time, research, and creativity, you can implement these hacks to discover the most effective TikTok trends for your business.

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