William Bannon is the stat whisperer. What’s true and what’s not when it comes to numbers? How do you evaluate that? William talks about statistical significance versus random fluctuation. Numbers always go up and down. If you do data analysis, it will tell you which statistics are significant. You can get definitive answers—you don’t have to wonder if that thing is associated with that other thing. The NBA, the NFL—they gather all the data because they are obsessed with being successful. Is your data meaningful? Get obsessed with your data and correctly analyze it and you can jack your income up.