Oliver Luckett and The Social Organism

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Grant Cardone interviews Oliver Luckett, CEO of Revilopark, on Power Players. Oliver talks about the idea that to understand social media you need to look at the inner workings of organisms. There are many parallels between social systems and biology. Cells are united with the same genetics, but each cell is different. You express yourself based on the platform you’re on. Find things that matter to you. And tell a story about it. Reverse engineer the outcome.
He offers for entrepreneurs the following advice:

1. Build the content that matters.
2. Put it in front of the people it matters to.
3. Use voices that matter to them

Take what people love about your brand and spread it out. Obama had hope, but then you break that message up to different channels—Colorado for Obama or Latino for Obama. The goal in business is to remove time and distance, and social media does that. Give value to a system. We are each a node in a network, and everybody is a cell in a much larger system.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.