In this episode, Larry will tell you the smartest thing he ever said. Interested? You should be. If you master this concept, you will rise above the marketplace and see your success go where you had only previously imagined it would go. Larry talks about differentiation and why customers buy from you instead of your competitor. Larry also interviews Joe Calloway, author of the two great business books; Becoming A Category Of One and Be The Best At What Matters Most. Joe is one of our country’s most sought after business speakers and consultants. Joe’s tagline for his business is simple: Helping great companies grow their business. Folks, he has the information you need to move your business forward. Watch and learn!