The High Cost of Freebies

Yeah, right: You’re going to scratch my back if I scratch yours. And the check is in the mail. While you’re DEVELOPING A CLIENT LIST, you need a hook to make those clients leave someone else and come to you, and the easiest way to do that is to GIVE SOMETHING AWAY. But there’s a high cost to freebies. Which gives you more long-term profit: getting work or establishing credibility? Listen and learn as career experts Evan Forster and David Thomas share their experience on WHEN and WHETHER you should ever give your expertise away. What is the cost of a freebie? What are the rules for deciding whether you really will get something back? And how do you make someone feel like they’re getting something SPECIAL even though they aren’t.
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.