The High Cost of Freebies

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Yeah, right: You’re going to scratch my back if I scratch yours. And the check is in the mail. While you’re DEVELOPING A CLIENT LIST, you need a hook to make those clients leave someone else and come to you, and the easiest way to do that is to GIVE SOMETHING AWAY. But there’s a high cost to freebies. Which gives you more long-term profit: getting work or establishing credibility? Listen and learn as career experts Evan Forster and David Thomas share their experience on WHEN and WHETHER you should ever give your expertise away. What is the cost of a freebie? What are the rules for deciding whether you really will get something back? And how do you make someone feel like they’re getting something SPECIAL even though they aren’t.
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CEO of Cardone Enterprises, Cardone Capital, international speaker, entrepreneur, and author of The 10X Rule & creator of 21 bestselling business programs, Grant Cardone owns & operates seven privately held companies and a $5.2 billion portfolio of multifamily properties. Named the #1 marketer by Forbes Magazine, Cardone is also the founder of The 10X Movement & The 10X Growth Conference, the world’s largest business & entrepreneur conference.

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