How a Young Fashion Brand Takes on the Big Boys

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Kirat Anand, founder and designer of KAS New York, left JPMorgan’s Investment Banking group to launch a fashion label. You can now find his KAS New York (www.kasnewyork.com) designs in retailers like Saks, Free People, and Anthropologie, in luxury hotels from the Ritz Carlton to Four Seasons, and on the pages of Elle, Women’s Wear Daily, and Glamour. Even Malia Obama, the President’s older daughter, chose a KAS outfit for the presidential inauguration concert. How did he take on big fashion houses and win? We break down his strategy, story, and keys to success.
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.