Nobody will benefit from your failures, only your success

What is success?

You can find success financially, spiritually, physically, mentally, emotionally, philanthropic, communal, or familial. Regardless of culture, race, religion, economic background, or social group-most people would agree that success is vital to the well-being of the individual, the family unit, and the group—and indeed to the future survival of all of these things. 

Success provides confidence, security, a sense of comfort, and hope and leadership for others regarding what is possible. Without it, you, your group, company, goals, and dreams would cease to survive and thrive.

Think in terms of expansion.

Without continued growth, any entity—a corporation, dream, or even an entire race—would cease to exist. History is full of examples that support the notion that disaster occurs when expansion doesn’t continue. We can include the Vikings, Ancient Rome and Greece, and an endless list of companies and products. Regardless of whatever goals you are trying to attain—success is critical. 

Success is your duty.

Success is necessary to have a full life, and pursuing it should be approached as an absolute must. Most people approach success as though it doesn’t matter—like it’s an option or something that only happens to other people. 

Treating success as an option is one of the primary reasons why more people don’t create it for themselves. It’s why most people don’t get close to living up to their full potential.

If you don’t consider it your duty to live up to your potential, then you simply won’t.

If it doesn’t become an ethical issue for you, you won’t feel obligated and driven to fulfill your capacity. People don’t approach the creation of success as a must-have obligation, do-or-die mission, gotta-have-it mentality. They then spend the rest of their lives making excuses for why they didn’t get it.

Successful people have a certain magnetism—some “x-factor” or magical charm that seems to surround them. Why? Because successful individuals approach success as a duty, obligation, and responsibility—and even a right!

I guarantee that when you, your family, and your company consider success a responsibility and ethical issue, everything else will immediately start to shift.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.

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