Did You Ever Wonder Where the Green Sticks at Starbucks Come From?

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Starbucks is a 30-year old company that sells coffee all over the world. The stick, called a ‘coffee stopper’ is designed to prevent spilled from the plastic cup top, but was only introduced 5 years ago. That means Starbucks was in business for 25 years before introducing something so seemingly obvious. They did not come up with the idea. One of their customers suggested it on their bulletin board, and they went with it. The lesson: The obvious is still waiting to be invented. Your job is to be thinking about it. And you cannot be thinking about anything creative unless you’re in ‘positive zone’. Most people are in a negative zone. Don’t be worried about the news, the wars, the weather that brings you down—you will never be creative. “The only difference between a rut and a grave is the depth.” Network With Us: • Subscribe to Whatever It Takes NetworkFacebook – Whatever It TakesTwitter – @Gitomer Listen To Us On Podcast: • iTunes Podcast • Stitcher
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.