Selling Value vs Price

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You don’t discount price to close a deal, but that doesn’t mean you don’t use price to negotiate. There is a time and a place for everything, so there is a time to discount. The best way to handle price is inventory. To build value you have to have a lot of choices. Use price to stir up the market and to stir up traffic. Discounting without inventory choices won’t work, and price doesn’t matter if you don’t have volume with it. Build so much value that you don’t need to discount. Increasing service is a great way to build value. There are 3 things you need to know going into a deal. In order to find a buyer, you need to find someone 1.) who is the decision maker 2.) has the ability to purchase 3.) has urgency to buy. Watch Young Hustlers every Thursday at 12noon EST for sales tips to make your hustle profitable! My GCTV is mobile. Get it on: Apple | Android Network With Us: • Subscribe to Grant Cardone TVFacebook – Whatever It TakesTwitter – @GrantCardoneTwitter – @JarrodGlandt Listen To Us On Podcast: • iTunes • Stitcher
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.