Contrary to how it may seem, I didn’t always embrace sales as the way to success. In fact, I used to hate the whole idea of sales. However, I had some clues throughout my life of its incredible potential. The first time was when I had a truckload of fish I had to sell…
As a young man in Louisiana, there was a summer when I worked on an off-shore crew boat for servicing oil rigs. Now, we were on call, so there was more downtime than actual working.
While we would wait for the rigs to call, the rest of the crew and I would fish…
One day, we all had an amazing catch and ended up with hundreds of beautiful red snappers.
As my team was all talking about taking their share home to eat, I got a wild idea…
I offered to buy them all out of their share of the snappers, so I could turn around and sell them for a profit. They agreed, then I loaded my whole inventory into the back of my pickup.
There was only one problem…
I only had so much ice to protect the fish and it was melting…
Sell It All or Be Sunk
Suddenly, I was in a time crunch. It was either sell all this snapper fast or be out my whole paycheck from the crew boat.
But I had committed to making money from this fish; and from that, I became creative…
I remembered the Bible salesmen who would go door-to-door around my neighborhood, so I took the same approach. After all, it was good enough for the Bible.
Moments later, I was knocking on every door in the nearby neighborhood exclaiming, “Fresh fish caught in the Gulf this morning! The best money can buy!”
After speeding through all the houses, I hit every business in the area and ended up selling out my snapper in just a couple hours.
Plus, I made more money in a few hours than in two weeks of working on the boat!
By the way, I had never sold anything before.
That day, I learned an important skill and lesson that has stuck with me all these years…
COMMITMENT = RESULTS = HAPPINESS
Ultimately, you have to be committed to make anything in your life worthwhile, let alone successful.
And not just sales…
Once you stop acting like there are other options, you’re setting yourself up to get incredible results in life and business.
Always act like the ice is melting.
Be Great,
Grant Cardone
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