Contrary to how it may seem, I didn’t always embrace sales as the way to success. In fact, I used to hate the whole idea of sales. However, I had some clues throughout my life of its incredible potential. The first time was when I had a truckload of fish I had to sell… 

As a young man in Louisiana, there was a summer when I worked on an off-shore crew boat for servicing oil rigs. Now, we were on call, so there was more downtime than actual working

While we would wait for the rigs to call, the rest of the crew and I would fish… 

One day, we all had an amazing catch and ended up with hundreds of beautiful red snappers.

As my team was all talking about taking their share home to eat, I got a wild idea… 

I offered to buy them all out of their share of the snappers, so I could turn around and sell them for a profit. They agreed, then I loaded my whole inventory into the back of my pickup.

There was only one problem…

I only had so much ice to protect the fish and it was melting… 

Sell It All or Be Sunk

Suddenly, I was in a time crunch. It was either sell all this snapper fast or be out my whole paycheck from the crew boat. 

But I had committed to making money from this fish; and from that, I became creative… 

I remembered the Bible salesmen who would go door-to-door around my neighborhood, so I took the same approach. After all, it was good enough for the Bible. 

Moments later, I was knocking on every door in the nearby neighborhood exclaiming, “Fresh fish caught in the Gulf this morning! The best money can buy!” 

After speeding through all the houses, I hit every business in the area and ended up selling out my snapper in just a couple hours. 

Plus, I made more money in a few hours than in two weeks of working on the boat! 

By the way, I had never sold anything before. 

That day, I learned an important skill and lesson that has stuck with me all these years…


Ultimately, you have to be committed to make anything in your life worthwhile, let alone successful.

And not just sales… 

Once you stop acting like there are other options, you’re setting yourself up to get incredible results in life and business. 

Always act like the ice is melting.

Be Great, 

Grant Cardone

Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

Previous articleEarn, Store, Reinvest
Next articleWe’re 10X Proud to Be Big Brothers and Big Sisters!
Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.