Sales Quota Illustration

If you’re a sales person, you most certainly have a quota.

And if you’re a business owner, you probably have revenue quotas too.

You might think they’re a good thing.  

That people rise to meet their quota.

But if you’re just setting typical quotas – and leaving it at that – you’re leaving a pile of cash on the table.

Think about top sales people.

The best of the best don’t care about quotas.  They ignore them.

Instead, they look at their potential.

Which would you rather have…

A salesperson who does their best to hit a quota?

Or a sales pro who ignores the lower limit of that ‘realistic’ quota… and aims for their full potential instead?

“Yeah, the boss wants a 10% lift from last year.  But I know I’m capable of doubling my sales this year.”

That’s the kind of person you want to be.   

And that’s the kind of people you want on your team…

People who are self-motivated to do more. And to be more.

So, if you’re a sales pro, ignore that quota – that’s a path to being mediocre.  Aim for your HIGHEST potential instead.  

That will keep you motivated like nothing else can.

And if you’re a business owner… 

Focus on finding people who look at hitting quota as a failure.


If you want Q4 to be your best quarter ever…

Then join me at the upcoming 10X Business Boot Camp.

I put up a special “preview” page for you here so you can see what it’s all about.

Keeping it real,

–   Grant Cardone

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We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.