Grant Cardone repetition

If there’s one thing I can pinpoint my success to, it’s…

Whatever you define success as — the number of zeros in your bank account, being TikTok famous, having a family, developing yourself, having a million followers on social media, helping starving children or building homes — it all comes down to one thing:


You must continue taking the same actions repeatedly until they become habits. Once you have those habits ingrained, success will come naturally.

It’s not an easy thing to do. You’ll get bored, and you’ll want to give up. You’ll question whether or not it’s worth it. But if you can push through those tough times and keep going, eventually, it will become second nature, and success will be yours.

Think about it this way. Would you rather have a one-time lottery win of $1 million? Or a dollar that doubles or triples every day for the rest of your life?

The answer is obvious, yet so many people choose the former. They want a quick and easy way to succeed without putting in any work.

But that’s not how success works.

The 10X Rule to Success

You need to put in the time and effort day in and day out to see results. There are no shortcuts to success.

I’ve spent my entire life studying successful people and figuring out the key to their wealth and how they managed to do it — some faster than others. I talk more about this in my book, The 10X Rule.

The one commonality was repetition. Every day, I ask my sales team to role-play to prepare for their sales calls for the day. They do this for 24 minutes every morning, without fail. They practice phone conversations and overcoming objections until it’s second nature.

This is the power of repetition.

Any successful person will tell you this.

Athletes don’t get to compete in the Olympics unless they practice their performance repeatedly. Singers don’t just practice vocal training once and then perform; they get better and improve over time.

You can’t be good at something without repetition. It’s the same with business. To achieve success, you need to keep taking action — even when you don’t feel like it or see results.

The bottom line is — if you want to be successful, start by repetition. It’s a must, and there’s no way around it.

So, find something that works and keep doing it until it becomes a habit. Then, and only then, will success be yours.

For more 10X mindset lessons from billionaires, celebrities, and a U.S. president, check out the Official Recording of 10X Growth Conference 2022.

Be Great,

Grant Cardone

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