Best Remarketing Campaign Ideas

Want to re-engage your old and new customers? Here are some smart remarketing campaign ideas you can apply today.

There are so many ways to reconnect with customers who have already expressed an interest in your product or service.

But how do you come up with the concepts? Here are some tips to get you started.

5 Great Remarketing Campaign Ideas

1Segmented Lists

The first step is to segment your remarketing lists.

For example, you might have a list of people who have visited your website but not made a purchase. On the other hand, there might be people who have made a purchase but didn’t complete the checkout process. Alternatively, there could be people who have made a purchase and are happy with their purchase.

This will allow you to create targeted messages for each group of people.

2Purchases and Non-Purchasers

In addition, you’ll want to create different messages for people who have made a purchase and those who have not.

For people who have made a purchase, you can remarket with upsells, cross-sells, and product recommendations.

Conversely, for people who have not made a purchase, you can remarket with special offers and discounts.

3Specific URL Visits

You can also explore remarketing campaign ideas based on specific URL visits.

For example, if someone visits your pricing page but doesn’t purchase anything, you can remarket to them with a special offer. Or, if someone visits your product page but doesn’t add the product to their cart, you can remarket to them with a reminder to complete the action.

Remind them of how useful and valuable your product/service is and how it can help them.

4Retarget with Video

Some amazing remarketing campaign ideas are created when video assets are involved.

So many people, — especially younger target markets — love watching short video clips like TikToks. So, it’s easy to remarket your product/service by using these types of videos.

5Showcase Product through Ads

You should also update retargeting ad creatives in general, as well as spend a little time and money on video and native creative for these ads. Your advertisements must be current. A surfer may become weary of your ad artwork after seeing it for a long period of time.

To prevent this, you need to ensure that you are rotating your retargeting ads very frequently. If a display ad campaign fails to convert, it’s time to try something new. You may get a quick boost to your click-through rate.

There are so many viable remarketing campaign ideas to choose from. The best way to figure out which one works best for your audience is to continuously test different strategies until you find a winner.

Disclosure: This content is intended to be used for educational and informational purposes only. Before investing, you should always do your own analysis based on your own financial and personal circumstances before making any investment. Grant Cardone is an industry expert who has been investing for over 30 years and his opinion is based solely on his own personal experience and circumstances. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment. Investment involves great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice.  We recommend seeking the advice of financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.

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