Today I want to talk about what sets GREAT real estate investors apart from the merely average or good investors. You see, there are three real estate skills that average investors mistake for a single skill, and they never bother to master each one…

These skills may be part of the same toolbox, but just because you can use a hammer doesn’t mean you can use a drill. 

What Are the Most Important Skills Needed for Real Estate Investing?

I’m talking about knowing the DIFFERENCE between pitching, negotiating, and closing.  

Just because you can pitch your deal doesn’t mean you know how to close a transaction.

The average investor will say, “Why does it matter, Grant? It’s all just talking anyway!”

See, the problem with this kind of thinking is that these investors just don’t take the time to MASTER each skill properly.

Many people in the real estate industry don’t know that these skills are completely different sciences and should be LEARNED differently. 

Great real estate investors STUDY the three sciences of pitching, negotiating, and closing daily.

Great real estate investors know they’re completely different things. 

How Are Pitching, Negotiating, and Closing All Different?

They know that PITCHING is showing your prospect why your real estate deal is valuable. 

It’s demonstrating the benefits of the deal. It’s SHOWING, not telling.

Great real estate professionals know that having good NEGOTIATION skills means being able to come to an agreement on a deal. 

Negotiating is NOT lowering the price, it’s not discounting the price, and it’s definitely not closing. 

Because the greats know that CLOSING is also VERY different from the two real estate skills I’ve mentioned above.

Closing is when you say with confidence, “Sign right there. Let’s do this.” 

You’re asking the prospect to make a firm decision.

Plus you have to know how to handle all the emotions and the uncertainty that come with asking for the close. 

So now you know the differences between these three real estate skills.

But being able to EXECUTE on these skills is a different story… It’s what’s going to take you from average, to good, to GREAT.

Why Is Execution so Important?

Execution is what’s going to help you sail through EVERY part of the real estate investing process, including:

  • Networking with other investors… 
  • Talking to high-level brokers who don’t want to talk to you…
  • And convincing lenders to finance your deal.

In fact, it’s the same in EVERY business out there – real estate, automotive, HVAC, construction, it doesn’t matter.

You have to BE the difference to be great.

If you want to learn from me and other trailblazers how you could pitch, negotiate, and CLOSE 10X the number of DEALS you had in 2022, here’s an idea for you.

It’s less than a week until Christmas Day. 

So grab my 10X Growth Conference Holiday Special for yourself and your team members.

Go into the new year ready to level up and 10X your real estate game, your business game, and your life.

Go here now & secure the seats I saved for you.

Let’s start the new year on the right note, and 10X together.

Be Great,

Grant Cardone

Disclaimer: This content is intended to be used for educational and informational purposes only. Before investing, you should always do your own analysis based on your own financial and personal circumstances before making any investment. Grant Cardone is an industry expert who has been investing for over 30 years and his opinion is based solely on his own personal experience and circumstances. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment. Investment involves great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.