Real estate misconceptions

After owning billions of dollars in properties, I can clearly tell you that there are some major real estate misconceptions out there.

And they’re stopping investors from acting on life-changing opportunities.

1“It takes money.”

I hear this one all the time. “Grant, I want to start investing, but I don’t have any cash.”

Look, it does not actually take money to buy real estate. I can show you how get a deal in your market with virtually no money at all. Cash will never be the problem.

What it does take is people.

2“Debt is bad.”

In commercial real estate, the type that I buy, debt is not bad.

In fact, one of the biggest real estate truths is that debt is your friend. Debt pays you. Yes, you make money with it.

You don’t want to get rid of your debt in commercial real estate investing.


  • The tax implications are great;
  • It provides leverage;
  • Generates more passive income.

3“Buy the least expensive house in the most expensive neighborhood.”

Few real estate myths are as outdated as this one.

I like “the most expensive neighborhood” part, but putting “least” in the first part is what I don’t like.

If you’re serious about this investing thing, you don’t want to buy the garbage. That’s the reason why middle-class America never gets ahead. Grabbing leftovers won’t take you anywhere.

Even though buying trophy assets and the best locations come with a price, that’s what’s gonna get you rich.

You want those tax write-offs. That massive appreciation. That’s what you’re really looking for to create wealth — appreciation.

4“Keep 100% of the deal.”

You’re insane if you want to keep the whole deal.

Listen, you need partners in real estate. You need people to fund your deal and make it happen.

And I have a 3-hour webinar with no strings attached that will help you find these partners.

So, are you ready to ditch these stupid real estate misconceptions and learn how I made real money in the game? Take advantage of my FREE Real Estate Training.

Disclosure: This content is intended to be used for educational and informational purposes only. Before investing, you should always do your own analysis based on your own financial and personal circumstances before making any investment. Grant Cardone is an industry expert who has been investing for over 30 years and his opinion is based solely on his own personal experience and circumstances. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment. Investment involves great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.