Real estate market analysis

As a real estate investor, one of the biggest REI Mistakes you can make is not performing a solid market analysis.

If you don’t know what you’re talking about, how do you expect any partner to take you seriously? You have to know the market like the back of your hand.

Now, if you’re just starting off in the game, you need to know what points to look out for — and how to find them.

Real Estate Market Analysis 101

When analyzing your market, there are a few key areas that should be at the top of your list. And the data associated with them will make or break your deal.

Job Growth

  • How many jobs are being created in that area?
  • What is the total percentage increase or decrease over the past year?
  • Is the city known for high-paying job opportunities?


  • What is the average rent right now?
  • Is there an upwards or downwards trend?
  • How much are local tenants willing to pay for a premium apartment?

NOI (Net Operating Income)

  • How profitable would this property be?
  • What can I expect to pay for this piece of real estate?
  • How much debt would a bank give me for it?

Migration Trends

  • Are massive amounts of people moving here — or away from the area?
  • Is the property in a top-trending region?
  • What factors are behind the migration trend?

Neighborhood & Surroundings

  • Is the property in a good neighborhood?
  • What do the surrounding areas look like?
  • How does the neighborhood compare to others in the same city?

Where can you get this information?

After you know what questions to ask, continue by collecting the specific numbers to back up your claims.

While you can easily get all of these stats from one source or another, I recommend pulling data from multiple sources. That way, you’ll avoid any kind of bias in the process.

Here are just a few official sources to help you start:

To learn how I’ve been finding, buying, and funding deals for over 30 years, check out my Free Real Estate Training.

Learn your market — and be Great,

Grant Cardone

Disclosure: This content is intended to be used for educational and informational purposes only. Before investing, you should always do your own analysis based on your own financial and personal circumstances before making any investment. Grant Cardone is an industry expert who has been investing for over 30 years and his opinion is based solely on his own personal experience and circumstances. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment. Investment involves great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice.  We recommend seeking the advice of financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.