Ray Lucia & Grant Cardone Power Players

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Today on Power Players Grant Cardone speaks with nationally syndicated radio show founder and host Ray Lucia of The Ray Lucia Show fame. He has also been featured nationally on television shows and networks such as NBC’s The Today Show, FOX News Channel, FOX Business, CNBC, and Bloomberg TV.

They discuss Ray’s origins having a father in the Navy and not much money growing up. At the age of 23, he found himself as a quarterback coach making $8k/year, and with the reality of having a wife and multiple children he knew it would not be enough in the long run. He got into Life Insurance at the age of 24 and began his life of financial awareness.

Now at the age of 64 he is retired, and has passed his company on to his son, which manages roughly 2.5 million dollars.

Takeaway:
1. Increase your income
2. Apartments are a great investment
3. Positive Leverage, don’t be scared of debt if it makes you money

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.