One of my most popular books has been “Person of Interest.” It speaks to how you attract business and opportunity to you by becoming the person of intrigue, the most interesting person in the room. the person that possess certain ingredients that other people want a piece of. In essence, you create such value creation that other people would drive, fly, SKYPE, and come from around the world to get it. You are the DAWG in your space and everybody knows it. So how do you become this person? How do you dominate your local market first, then a regional market, and ultimately an international market. In this episode of “Super Coach” I give you the “QUICK and DIRTY” on the most important components of becoming the person of interest in your space and all the TRICKS I use to build perception value in the market driving up your perceived value.