Purpose and Commitment

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Did you ever have a purpose class? Most people go to school for 17+ years and don’t even know how to define purpose. If you don’t know your purpose, or if it’s vague, you will not have success no matter how much education you have. Remember, the inability to commit is an indication that you’re not clear on your purpose. You need to get crystal clear with your purpose—that means internally aligned and 100% committed. Purpose is the reason for which something is done or created or for which something exists. How do you define your purpose? You write it down everyday. Don’t just do it in your head. If you don’t know where to start, remember that what you do is who you are. So what do you do all day? If you’re lazy, on Instagram all day, or complain all the time—then that’s who you are. If you don’t like it, change your purpose by changing what you do. Take a look at your future self, who you want to become and do the things that person would do. Don’t wait for better timing or to feel more comfortable. Be your future self, today. By the way, making more income is not a purpose. You have more potential than just meeting basic needs like paying rent or your car bill. One of the biggest destructors of your confidence is holding on to your money—let your money flow. Remember, when the purpose is high enough, you’ll find the money.
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.