To kickstart my new weekly series called Sales Secrets, I’ll be tackling one of the biggest client objections — “the price is too high.”

Are you sick and tired of having to deal with price objections and lying customers in sales?

How many times have you worked so hard and spent hours — even days — on your presentation just to get hit with:

“Sorry, the price is too high.”

Every salesperson I know has faced this frustrating objection in their career.

But now, you’re gonna learn how to handle it like a master.

How to handle clients saying the price is too high

1Always agree first

Agree, agree, and agree. Because the moment you disagree with a customer, you will make them get solid on their viewpoint, which will make convincing them that much harder.

Validate their viewpoint first. Watch how by doing so you’ll open the door for them to hear what you have to say.


Customer says: Your prices are a little bit too high.

You say: I completely understand. In fact, I knew the prices were too high before I told them to you…

2They’re lying

I’m sure you’d agree with me on this one — prospects lie all the time. 

The “price is too high” thing is usually just a smokescreen to some other objection.

Ask the right questions and dig deeper to uncover the real objection.


You say: Besides the price being too high, is there any other reason why we couldn’t get a deal done today?

You see, very often it’s not a price objection. It’s actually a value objection. They just can’t say to your face, “Hey, I don’t think what you’re selling is worth what you’re asking for.”

So, it’s your job to build the value in their eyes and show them why buying from you makes sense and it’s worth the investment.

To handle objections like a pro and learn all my sales secrets and strategies, book a call with my team to access my industry-leading training platform, Cardone University.

Be Great,

Grant Cardone

Disclosure: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.

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