To fully unpack my thoughts on the ‘Pink Tax’, we have to look at its full scope and how it affects every female consumer from all walks of life. 

A simple explanation of the ‘Pink Tax’ is a system of pricing that charges women more money than the ‘masculine’ version of the same product. 

Obvious examples of this are deodorants, shaving cream, or soap. These are things everyone has to use! 

I think we can all agree that this is unfair. However, let’s take a deep dive into the origins of it, what we can do about it, and my personal conclusions.

Pink Tax Products vs Regular Products

The ‘Pink Tax’ is rooted in stereotypes

I like to think of myself as a tough chick. Shooting guns competitively and martial arts are some of my favorite hobbies. For this reason alone, the ‘Pink Tax’ would rub me the wrong way. 

It directly stems from the old-fashioned idea that women only love to shop. Therefore, they are bad with money and likely to spend more. 

The cute name for this unjust practice comes from the packaging these more expensive products are placed in. Products for women are typically pink or purple and scented with sweet fragrances. I dislike all fragrances, by the way! 

But what difference does this upcharge really make?

Statistics and standing up for change

In 2015, the New York City Department of Consumer Affairs found that the ‘Pink Tax’ meant each product was about 7% more expensive per item. As a result, the average woman spends $1,300 more a year than a man on similar items. 

That may sound discouraging, but there is hope.

As of October 2020, New York City completely outlawed the ‘Pink Tax’. Companies are required to justify their prices for those men’s versus women’s marked items. 

In conclusion, it’s clear what my real thoughts are on the ‘Pink Tax’. I think it is unfair and unethical. I am glad steps are being taken to change this practice.

Grant steals my toothbrush all the time anyways. I shouldn’t have to pay more for it. 

Build an empire,

Elena Cardone

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