Joan Rivers had a strong personal brand. She was brash and bold and believed if she was poking fun at you it meant you were relevant. Grant begins the show talking about the time Joan Rivers came to his Hollywood Hills home for an interview on her TruTV show “ How’d You Get So Rich.” Grant shares what he learned about Joan’s work ethic, he amazing attitude and whatever it takes level energy. Her image or “personal brand” was more about her being a line-crossing female comedian with a lot of plastic surgery, with an incredibly strong work ethic, entrepreneurial, persistent and omnipresent. Joan was everywhere! Grant’s asks you, what is your brand? What do you stand for? If you died today, what would people say was your ‘thing’? If you have a business or want to get known in the company you are in you must create a personal brand. Grant offers the clear definition of what a brand is and then breaks it down simply. “Whatever you spend your time doing most is your brand.” He encourages people to ask themselves what they are known for and what do they want to be known for. Grant also takes callers and helps them get the concept of personal branding sharing the 6 characteristics all powerful brands share: 1. Strong work ethic 2. Dependable 3. Ethical 4. Easily available 5. Trustworthy 6. In the public eye Grant offers these key things to know about brands. 1) Everyone has one. 2) Your brand is what you do the MOST. 3) Your brand should add value to how people perceive you. Grant advises spending time on your brand, enhance it and reinforce it every day!