Perfect Pitch – The three fundamental principles
I will never forget my first pitch…
I was in 3rd grade, and I had the vision of producing a newspaper for the school that would cost $1/issue, and I would create four each year. My teacher told me this violated school rules, so I needed to take matters into my own hands—next stop, the principal’s office only to be told the same thing.
“Jared, we love that you want to do this, but unfortunately, students are not allowed to sell anything on our grounds.”
As I look back, two things happened at that moment…
1 – I did not know how to deliver the perfect pitch
2 – I became an entrepreneur
Let’s touch on the first epiphany…
The perfect pitch consists of three fundamental principles…
- Someone is better off with you than without you.
- You will accomplish this outcome with or without others, and they can’t achieve it without you.
- The receiver must see their vision in your present so that they say yes today.
If all three of these principles are not present, you will not get your outcome.
Now, let’s discuss the second epiphany…
Entrepreneurship is about not looking at the closed door but finding the one that opened when the original door closed. It’s about having more certainty around your offer than the doubt someone might have expressed. And, entrepreneurship is about having one plan, Plan A, and not wavering based on views or acceptance.
Being told NO by my teacher and principal only fueled me even more, so I took matters into my own hands, and this is what I did…
I reached out to the PTA (Parent-Teacher Association) and asked if I could speak at their next meeting, then prepared a presentation (perfect pitch) that highlighted student WINS (aka THEIR kids).
I showed up with the certainty that the PTA was better off with me than without me and that I would accomplish this outcome with or without them, and they could not accomplish it without me.
Then, I asked for what I wanted, which was permission to launch a $4/year newspaper funded by the PTA that I would distribute to all students to celebrate the school’s WINS.
The PTA agreed and wrote me a check for $1,100 (275 students X $4)!
The PERFECT PITCH for the victory. Although I did not realize what I did, I learned how to get what I wanted…
I share this story because you would have given up if I had to guess. Or, you would have changed your idea entirely. If I had to guess, you would have been introverted the moment you heard NO the first time.
And I share this with LOVE, RESPECT, AND SOME INTENSITY…
If you believe in your offer enough…nothing can, and nothing will stop you!
But I have some excellent news for you…
I am here to support you with an awesome solution.
The Perfect Pitch is an aggregate of giving or receiving over 5,000 pitches over the past handful of years.
I have heard AWESOME pitches…
I have experienced ATROCIOUS pitches…
And more often than not, I have lived through ANTI-CLIMATIC pitches…
When you follow the manual, training video, and the templated deck I’ve designed, combined with intense EMOTION and INTELLECT added to the dialogue, you will ALWAYS get what you want. This holds true as long as the receiver is better off with you than without you.
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