The Most Outrageous Thing Grant Cardone Did to Get Attention

You can build it but that doesn’t mean people will come. You can have a super idea for a product or service, but without attention, the revenues and growth and success will never materialize. As an entrepreneur, you need to generate awareness about your company and dominate your industry. No one knows this better than sales expert Grant Cardone. In his recent article, “Businesses Die in Obscurity. Do All You Can to Gain Attention,” Cardone says there are two questions entrepreneurs need to answer to be successful in creating attention for your company: 1. How far will you go to get attention? 2. How frequent will you be in your attempts? In the short video above, Cardone tells us about the most outrageous thing he’s done to generate attention for him and his brand. You might call it a publicity stunt. Cardone says it’s doing whatever it takes. So, how far are you willing to go to get attention for your startup?
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.