With more and more restaurants trying to win back customers, Olive Garden aims to save its revenue…
By inking a deal they swore they would never make.
How A Deal With Uber Might Bring Back Olive Garden Revenue
Recently, Olive Garden signed an exclusive 2-year deal with Uber…
That will make it easier for the casual dining restaurant to deliver meals to their customers.
THE DEAL IS THE LATEST ATTEMPT BY OLIVE GARDEN TO BOOST ITS REVENUE.
The program is set to start in certain Olive Garden locations and if it is a success, will expand to hundreds of its restaurants next year. According to the new deal, customers can order from the Olive Garden app and an Uber courier will deliver the order directly to them.
The chain restaurant hopes this will make it more convenient for customers to order delivery…
And they hope it will provide a necessary boost to Olive Garden’s revenue.
This year, sales are close to failing expectations. In July, sales at the business slowed, but the company is keeping its end-of-year expectations firm.
WHEN THE NEWS BROKE, STOCKS FOR OLIVE GARDEN CLIMBED 7%.
Historically, Olive Garden’s owner, Darden Restaurants…
Has not been friendly to third-party delivery services.
Even during the height of the pandemic, they scorned the delivery access these services provided them…
Yet now that Olive Garden revenue and consumers are pulling back on restaurant spending, seems as good a time as any to expand delivery services.
Customers have avoided restaurant spending for the better part of this year…
Especially as inflation has ballooned prices for everything…
But rather than give customers more discounts on certain deals…
To save their revenue, Olive Garden is going a different route, and taking Uber along for the ride.
Conclusion
While it remains to be seen whether this partnership will bring back Olive Garden revenue, one thing is true…
When your business is facing tough times…
You might have to pivot your tried and true strategy and take on a new risk…
With the hopes that it’ll pay off.
Be Great,
GCTV Staff
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