Whether you like it or not, the truth is that passion is nothing compared to obsession.

The common phrase, “Do what you love and you’ll never work a day in your life,” never sat right with me. I have felt this way ever since I was a young man. Working hard and high production were always what made me the happiest. 

But what about going after impossible dreams and setting high goals? These two things are not mutually exclusive. Your passion is going to be what fuels you. 

However, here are the the definite reasons why you need to prioritize your obsession with the hustle over the idea of doing what you love. 

Passion hardly pays — but obsession does

The pursuit of your passion is rarely the issue. Most people agree with this on a fundamental level. Often, the problem is when this passion doesn’t generate a livable revenue. 

Here is where the actor takes the job waiting tables and has no time to go on auditions. They are not passionate about waiting tables. As a result, they make just enough to get by and never are free to pursue what they love. 

You can’t start the game of pursuing your impossible dreams until you have cash. The lesson is that you may have to get great at something you hate. That is what I had to do. 

The road to freedom

Being obsessed with the grind is the key to financial and personal freedom, not doing what you love. 

When I was 25 years old, I was in a sales job I hated. How much I hated that job didn’t matter. I had to either get good at sales or get evicted. I became obsessed with becoming the best salesperson I could be. Making my obsession senior to passion resulted in me becoming one of the top salespeople in my company within a month. 

“The job I hated is how I learned to make $100K a year.”

In the end, you know this is the reality. Your obsession with success is what takes tare of you and your family. Make that senior to your passion.

Then, you’ll have the freedom to pursue your passion with the energy and attention it deserves. 

For more hard but necessary truths and massive motivation, check out the Official Recording of 10X Growth Conference 2022, with our highest net worth speaker line-up of all time.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.