Robots are no longer just coming to a movie theater near you; they are taking jobs from anyone and everyone who is average in the service sector. Before you think this an exaggeration, consider what happened to the bank teller that was replaced by the ATM.  How about Zillow and Trulia disrupting the realtor’s coveted MLS and what that will do to the real estate agent?  And how about True Car becoming the trusted place for car buyers to know what a fair price is. Robots replacing people has been talked about since textile artisans protested mechanizing the labor force in the 19th century.  Up to this point each development created new industries and new jobs. Henry Ford disrupted the horse industry and the automotive industry was born. When America developed from farms to industry and manufacturing, there were massive shifts creating historical technological and economic developments. Those same industries today are seeking haven overseas leaving the USA a service industry.  So what happens when our last real industry, service, is replaced by technology? You think a robot can’t replace service? Well, they can certainly replace slow and annoying service. This is not a threat, it is happening right now.  Automation answers telephones, makes bank transactions, balances account ledgers, sells you movie tickets, and photographs you running a red light. Drones are replacing US postal workers and the travel agent is virtually non-existent. What do all these have in common? Average or below average service, humans with bad attitudes, who are apathetic and lack product knowledge get replaced.  People expect personality from humans and very little from a computer. Consider the following facts:
  • Computer speeds now double every year making technology faster.
  • There are more mobile devices on planet earth than people.
  • What used to cost hundreds of millions of dollars now costs two hundred.
  • What used to occupy buildings now fits in the palm of your hand.
The service industry will experience massive disruption over the next 5 years and the automation era will be turbo accelerated by poor, unacceptable, annoying service!   Any process that requires that the consumer wait, and then meet someone that is not excited will be disrupted.  If automation replaces your job understand you participated in your own destruction.  We recently introduced a cloud-based solution to auto dealers to solve this very issue. Here are 4 things to do immediately to fight back against the automation:
  1. Embrace Change – Everyday remind your organization that change must be embraced not feared.
  2. Don’t React. Create! – We just finished beta testing a product for auto dealers that delivers a decision-making function from the salesperson’s or customer’s mobile device reducing time and increasing dealership profits.
  3. Master Value Add – List the things you provide that no robot, app or device can possibly deliver. Go ask your people what it is right now. If they can’t answer immediately, they don’t have one.
  4. Lead or Bleed.  Robots can do a lot of things but they can’t lead. Every great business, idea or organization requires leadership.
Everyday I bring inspiration and direction to my staff.   On the rare occasions that I am not available, an executive in my office delivers leadership to START the day, set the mood, direct the troops, show the way and inspire GREATNESS. Greatness cannot be programmed into a computer; so you better be sure your people are FAST and you better make sure they are GREAT.  Greatness is the ultimate protection offered by the exceptional that can never be replaced by a computer, automation, a lower price or the Internet. Grant Cardone – “I  ain’t no robot and ain’t no robot replacing me”
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.