While most companies have a mission and a few live their mission, hardly any have made their mission truly central to what they do and sell. Holstee, one of the most popular socially-minded e-commerce sites in the world, is doing this successfully. In the episode, Kaihan talks with the founders of the company and even takes a tour around the headquarters.
Mission as a Competitive Advantage: the Holstee Story – Sneak Preview
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