Every successful business has a marketing funnel. And if you haven’t mastered yours, it’s unlikely you’ll get a ton of new customers.
First of all, what does a marketing funnel look like?
This is your customer’s journey.
Now, here is a breakdown of every part.
The 6 Stages of the Marketing Funnel
If no one can see you, how will they know who you are?
The first stage is critical because you want to focus on your brand and its unique products. This is where you want more reach, more eyeballs on your content and people engaging with it. You want to drive home the value of your offer by giving people something to learn about.
Use social media platforms and ads to make people aware of your brand.
Now that they know who you are, you want to get them interested in learning about your brand and what you offer.
They’ll want to look through your website and see if there’s anything there for them. But if you don’t catch their attention in the first 10 seconds, you’ll lose them.
Build a strong relationship with this prospect by introducing them to your brand and offers.
Now that they’re interested, how do you get them to consider your product?
This is where you start to focus on conversions. You’ll want to get your prospects to take action, for example:
- Booking a call
- Adding to a cart
- Completing a contact form
Incentivize them as best you can with all the great benefits they’ll get.
Now, here’s where things can get tricky.
At this stage of the marketing funnel, the prospect is interested in becoming a customer. However, they’re not only considering you — but also your competition.
Here, you’ll have to whip out your sales skills and create some urgency as to why they should take the plunge and buy now. Remind them of their problem and how you can solve it efficiently and effectively.
Your potential customer is now evaluating all their information about your product or service.
They know the price, how valuable it is and how it will change their lives and solve their problem compared to your competitors.
Reinforce and affirm their decision by reminding them of how useful your product or service is and how it’s the better decision.
Congrats! If you get this far, you just got a new customer. But don’t stop there.
The businesses that make the most out of their marketing funnel don’t just one-and-done it. You can now upsell them on different products and services to complement the ones they already got.
The goal here is to make this person a lifetime customer. Loyal customers are where you’ll make the most money. Every successful business knows that. How many brands are you dedicated to that you use every day?
If you want a thriving business, master this marketing funnel, and you are well on your way to success, with millions of customers raving about your product or service.
And if you want to 10X your company’s promotion strategy, sign up for our next Marketing Execution Workshop.