Make More Sales Illustration

Anyone can make sales during the good times.  But how do you make sales during tough times?

After long periods of economic growth, people often get complacent.  

When the tough times hit, they scramble to refocus on the thing that matters most – getting sales. 

Why wait until times get tough?

Here are 3 things you can do to make more sales in any economy. 

1. Reactivate Past Clients

Past clients are a goldmine businesses often take for granted.

Reactivating past clients means contacting each person you have sold before but are not actively working with at this time. 

This is mandatory. You must do it every day. 

The quickest and easiest way is to create a list of past clients or customers and start personally calling them.  You could have your team make these calls, but nothing is more effective than making the call yourself.

Make the call.  Remember, action counts more than anything.  Contacts turn into contracts. The more contacts, the more contracts.  Contact your past clients. 

Next, we’re going to contact those people who didn’t sign…

2. Convert the “unsold” into “sold”

Converting the unsold to sold is a great opportunity most businesses overlook. 

About 80 percent of sales to businesses are made on the fifth or later sales call.  But only 10 percent of salespeople call more than three times. 

You’ve got to follow up fanatically. 

Bring everything you have to the table.  I’m talking phone calls, text messages, mail, e-mail, and personal visits.  Get creative.  Never stop following up. 

Ask if they ever made a purchasing decision.  Ask how it turned out.  And ask what they’re looking to accomplish now.  Always ask.  

The difference between a contact and a contract is the relationship.  If you don’t continue to contact, you will never create the relationship necessary to make the sale.  

You need to create the relationship to get the first sale.  You need the first sale before you can get the second sale.  And that’s the next thing we’ll focus on…

3. Activate the second sale to boost profits

The easiest way to generate additional profit is with add-ons or second sales. 

Even though the second sale is easier to get than the first, most businesses miss this opportunity.  

You can spend days, weeks, and months making the first sale, but making a second sale can take just a few minutes.

The second sale is easier, more profitable, and can make your buyer even more satisfied with their original purchase. 

So why don’t more businesses do it?

Because it takes the proper training, skill set, and mindset to make the second sale.  

Make a commitment and get the training, skill set, and mindset you need to activate the second sale so you can boost your profits. 

So there you have it. 3 ways you can make more sales in any economy.  1) Reactivate past clients.  2) Convert the “unsold” into “sold.”  3) Activate the second sale to boost profits.

Do these three things and see how they can help you increase sales. And when you are ready to take your business to the next level, I have something amazing for you.

I’ve taken 40 years of experience — the successes, the failures and the lessons learned — and condensed them into a simple framework you can use… 

To build an unbreakable business in 2023 and beyond. 

I’m making it available to you 100% free and 100% virtual.  I’m sharing it live during a 5-Day Challenge called… 

The Unbreakable Challenge

It will be the biggest event in internet history.  And I want you to attend for free as my guest.

Join me live for 5 Days of training along with a cast of world-class business experts.  I’ll give you this simple framework during the live event.

You’ll also get access to our Private Community created only for Unbreakable Challenge members… 

And Daily Challenge Action Sheets to make sure you get real work done. 

Now’s the time to build your unbreakable business.  I’ll show you how when you Join The Unbreakable Challenge

Keeping it real,

Grant Cardone

Disclaimer: This content is intended to be used for educational and informational purposes only. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment or business decision. Investment, real estate, and business involve great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.