From January 24-28 and on bonus day 01/31, Grant Cardone and his special guest experts went LIVE every day for the Unbreakable Business Challenge. And the GCTV Team documented all the major moments for you as they unfolded.

After six knowledge-packed days, you now have the tools to recession-proof your business straight from world-class specialists:

Want to relive the live Unbreakable Business Challenge experience?

Keep reading to collect all the golden nuggets from our all-star speakers as they took the screen…


7:38 PM: Pete congratulates the entire audience for their commitment and closes the live Unbreakable Business Challenge Revenue Day.

7:35 PM: Pete Vargas congratulates Savanah U. as the winner of the all-expenses paid trip to 10X Growth Conference 2023 in Las Vegas.

7:10 PM: Dan breaks down Auto Money Bots as a bonus high-level sales tactic when.

Step 1: Create customer-only content.

  • Call out prospect.
  • Give tips.
  • “For more tips, comment word.”

Step 2: Nurture and qualify using a chatbot instead of a setter.

And Step 3: Ping salesperson. Close over voice or schedule call.

7:01 PM: Dan identifies the difference between what customers think and say. He also accentuates validation and digging as tools for handling objections.

6:55 PM: Dan reveals his 1-10 Close in which the salesperson asks the customer, “On a scale of 1 to 10, how good are you at what you do?” — then flips to the offer.

6:52 PM: After sharing his personal story of growth in sales, Dan states three weird things:

  • Never pitch your product. Let your customer pitch it.
  • Never listen to what the customer says. Address what they think.
  • Never tell the customer anything.

6:46 PM: Pete welcomes Dan Henry to the 10X HQ stage to show attendees how to sell more.

6:27 – 6:43 PM: Eric goes into detail about the importance of confidence both in business and in life. Insights from the session include:

  • Step one is pretending you have confidence. If you act confident, people will lean towards you more in business.
  • Pick the most confident person you know and try to carry yourself like that person carries themselves.
  • Study and model other people’s behavior, attitude, and the way they show up.
  • Be willing to do it messy instead of waiting to have it perfect. You have to fail to become confident.
  • Put yourself in potentially humiliating situations — and handle it. Decide to roll with it.

6:21 PM: Pete introduces Eric Worre to Unbreakable Revenue Day to teach participants about creating a community of raving fans.

6:03 PM: Anthony shares his go-to webinar formula — from the first step with ads all the way up to the last step for creating a machine.

6:01 PM: Anthony incorporates all 5 pillars of the Unbreakable Business System into a framework that applies for webinars.

5:55 PM: Anthony talks about how you can scale webinars — automated software that recreates the live environment.

5:51 PM: Anthony then shares the how — the chain of events that goes from live events to webinars and VSLs (video sales letters). He adds how the value of webinar lies in providing a live experience from a distance and connecting with people.

5:44 PM: Anthony explains who needs webinars — any person in any industry who sells a product, service, or themselves.

5:40 PM: Pete welcomes Anthony Morrison to the 10X Classroom to teach attendees about the massive potential of webinars.

5:23 PM: Peng walks attendees through an example of a profit-boosting funnel, complete with product examples.

5:20 PM: Peng encourages attendees to discover how much a customer is worth every time they go through a funnel. After that, how much does it cost to aquire a customer?

5:12 PM: Peng begins uncovering the One Sales Process to Rule Them All.

5:09 PM: Pete introduces Peng Joon live from Malaysia to uncover one campaign you can do to boost your business this year.

5:06 PM: Pete goes on to reveal 17 ideas for products and services for business owners.

5:00 PM: Pete breaks down the Perfect Product Suite, with low-ticket (do it yourself), mid-ticket (do it with you), and high-ticket offers (do it for you).

4:44 PM: Pete Vargas takes attendess on a full tour of 10X Headquarters with all the pillars of an Unbreakable Business in action.

4:23 – 4:40 PM: Golden nuggets from Marcus’s event-focused training include:

  • Ask yourself, where are your customers? And how can you get their attention?
  • How can you think outside of the box and be creative with the way you monetize events?
  • What call-to-action can you use you get people to your event?
  • How can you work with affiliates, ambassadors, or partners for event marketing?
  • What can you give away to help people while promoting your event at the same time?

4:13 PM: Pete introduces Marcus Barney to the 10X Classroom to speak about the power of virtual and in-person events.

4:02 PM: For attracting, developing, and transitioning your team, Natalie recommends the Employee Maturity Model:

3:56 PM: Natalie shares the Employee Engagement Equation:

  • Attract
  • Develop
  • Transition

3:52 PM: Natalie goes on to reveal the 5 major causes of disengagement:

  1. Lack of role clarity
  2. Lack of recognition
  3. No feedback
  4. Unclear organizational purpose
  5. Lack of team results

3:48 PM: Natalie shares how statistics show a staggering 51% of employees are disengaged and 17% are actively disengaged.

3:42: Pete introduces Natalie Dawson to Unbreakable Revenue Day attendees to speak about people, culture, and leadership essentials.

3:19 – 3:38 PM: Stormy speaks about using Instagram as a strong marketing medium for business, based on her experience with building a 1.4+ million following that’s generated $50+ million in revenue.

Stormy’s Instagram insights include:

  • Identify what you want people to feel when they find you on social media.
  • Always promote an offer or you business with a link in your bio.
  • The more you help other people get what they want, the more you get what you want.
  • People like to do business with people they know, like, and trust. So, don’t be afraid to show your true self on social media, trials, tribulations, and all.
  • Identify your Unique Selling Proposition (USP) and promote it in 6-7 posts/day.
  • Facts tell, stories sell. Ensure your social media posts tell stories.
  • Go live as often as possible, and engage with your audience every day in comments.

3:07 PM: Pete Vargas introduces Stormy Wellington to speak about monetizing social media.

2:37 – 2:51 PM: Shands reveals a series of highly effective list-building and stacking tactics, such as:

  • Always overcommunicate and assume nobody sees your email the first time around.
  • Send at least 4-5 emails per day, especially at night so recipients see them first thing in the morning.
  • Combine email marketing with text marketing.
  • Stack 3 events every month:
    • One-day interview series with 15-21 interviews to build your list
    • 3-hour workshop on Zoom in which you sell something
    • Bonus event to sell, such as a 3-day virtual event

2:30 PM: Shanda speaks about the power of AI for business owners who struggle with marketing and communication.

2:22 PM: Pete introduces Shanda Sumpter to the stage to teach attendees about Building Lists and Stacking Events.

2:18 PM: Pete Vargas returns to the stage and announces the first gift of the day, individual masterclasses from today’s expert speakers as part of the Unbreakable Business System.

1:53 PM: Grant explains why you should always be pursuing the next new version of yourself to reach success.

To put the concept into perspective, he uses his own experience overcoming drug addiction and investing in himself right after getting out of a treatment center.

1:37 PM: Grant talks about the importance of having goals big enough to change the quality of your life.

1:30 PM: Grant Cardone takes the stage and delivers a powerful lesson on the importance of speed, execution, and adaptability in business.

1:25 PM: Pete introduces the expert speakers in store for Unbreakable Revenue Day attendees today, as well as the topics they’ll be covering.

1:23 PM: Pete recaps the 5 Pillars of an Unbreakable Business — Money & Mindset, Marketing, Sales, Communication, Scale & Leadership.

1:19 PM: Pete congratulates the latest 10 attendees who each won $1,000 in cash, as well as the winner of the all-expenses paid trip to 10X Growth Conference 2023, Don G.

1:12 PM: Pete Vargas opens the bonus day of the LIVE Unbreakable Business Challenge — Unbreakable Revenue Day!


4:05 PM: Grant, Brandon, Jarrod, and Pete dive into the Day 5 VIP Q&A session.

3:46 PM: Grant recaps all five days of the live Unbreakable Business Challenge for attendees, sharing the key takeaways from the event.

3:30 PM: Grant deconstructs how the 10X Team built the live Unbreakable Business Challenge and System using the same principles taught in detail in the program — Money Mindset, Marketing, Communication, Sales, Scale.

3:25 PM: After concluding the interview with Robert, Grant breaks down the $997 store credit bonus offered within the Unbreakable Business System that goes away tonight.

3:15 PM: BREAKING — Grant invites Robert Herjavec to be a guest speaker at 10X Growth Conference 2023 — and he accepts.

2:45 PM – 3:18 PM: Within the fireside conversation, Robert drops massive wisdom ranging from business and scaling to life and personal growth.

Some of the perspective-shifting statements about mindset, leadership, and even real estate that Robert shared with attendees include:

  • “You can’t become great unless you start the journey.”
  • “The smaller you are, the poorer you are, the less privileged you are be — the more focused you need to be.”
  • “A bargain on a bad property is not a bargain.”
  • “Anything I’ve learned has expanded my ability.”
  • “Have a goal. Write it down. Go for it.”
  • “If you’re hard on yourself, life will be easy.”
  • “Life is about scale. Marketing is amplification.”
  • “Failure is temporary, but success can last forever.”
  • “The regret of failure and letting the people you love down is worse than failure.”
  • “It’s not how many times you fail, it’s how you get up and become unbreakable.”

2:43 PM: Grant sits down to interview Robert Herjavec for the live Unbreakable Business Challenge.

2:15: Pete Vargas returns to the stage and challenges attendees to commit to making their businesses unbreakable in 2023.

2:05 PM: Brandon shares an analogy that reflects his first business experience.

Small-town kid comes to work in sales for Grant Cardone. Buys land to build his first home. As he keeps making money, he builds the house higher and higher. Storey after storey, and even a rooftop pool. He throws a party to celebrate… and the house collapses.

The big takeaway? If you don’t get the engineering of your business right, you’ll collapse.

2:00 PM: Brandon explains the Breakpoints in Business:

  • Start UpWhat — $100K-3M
  • Process creationWho — $3M-8M
  • Core LeadershipHow — $8M-15M
  • Automated SystemsWho — $15M-25M
  • Executive LeadershipHow — $25M-45M
  • Integrated Technology — $45M-75M
  • Platform Co. — $75M-125M

1:40 PM: Brandon reveals The 10 Elements of Scale. Strategy. Marketing. Sales. Operations. Finance. People. Leadership. Data. Technology. Investment Thesis.

1:32 PM: Brandon shares a series of powerful personal stories. For example, he went from being voted “Least Likely to Succeed” in high school… to selling a company for $151 million.

1:26 PM: Grant introduces Brandon Dawson — CEO & Cofounder of Cardone Ventures — to the stage to mentor attendees on scaling.

1:24 PM: Grant encourages attendees to start thinking bigger while breaking down the principles of scaling. He also recaps the Million-dollar Math shared earlier in the live Unbreakable Business Challenge, as well as the 1% Club goal.

1:20 PM: Grant Cardone enters the stage to introduce today’s Unbreakable Scale training.

1:15 PM: Pete announces the winners for last night’s homework — Iman J. won the iPad Pro and Vanesa M. won a set of AirPods.

Pete also uncovers the next round of prizes, which include an all-expenses paid trip to 10X Growth Conference in Las Vegas and another $10,000 in cash, among others.

1:02 PM: Pete Vargas opens day 5 of the LIVE Unbreakable Business Challenge!

He shares how we’ve given away over $200,000 in prizes so far and announces the guest experts of the day — Robert Herjavec, Brandon Dawson, and Grant Cardone.

Pete continues to reveal the signed “The 10X Rule” book winners, as well as the 10 attendees who each received $1,000 for last night’s homework.

DAY 4: FRIDAY, JANUARY 27, 2023 👇

3:37 PM: Elena, Grant, and Pete dive into the Day 4 VIP Q&A session.

3:34 PM: Pete reveals #HomeworkDay4 — Create Your Sales Dream List.

3:30 PM: Pete announces the massive bonuses for Day 4 of the Unbreakable Business Challenge.

3:23 PM: Grant and Pete join Elena on stage to continue the conversation about becoming unbreakable in 2023.

3:04 PM: Elena reveals the three important actions she and Grant took to get on the same page.

2:55 PM: Elena demonstrates the power of commitment by sharing the story of how Grant spent 13 months following up before he finally won her over.

Shortly after, she describes their experience as a couple through the 2008 financial collapse, which resulted in the bestselling “The 10X Rule” book.

2:50 PM: Grant welcomes his wife, Elena Cardone, to the stage to talk about his greatest sale of all — their empire-building partnership.

2:26 PM: Grant reveals his full strategy for creating a program and product release, using the Unbreakable Business System as an example.

2:12 PM: Grant puts the circle of completion into action through a conversation with an Unbreakable Business Challenge live attendee, Jim.

2:05 PM: Grant explains the circle of completioninterest, problem, solution, interested again, stuck, close. If you don’t complete the circle, the close doesn’t take place.

1:54 PM: Grant walks the audience through a live exercise for handling objections, using reasons for not buying from virtual attendees.

1:42 PM: Grant breaks down what he calls Inquisition Closes — asking if people don’t have the confidence, commitment, authority, or money to purchase.

1:30 PM: Grant challenges attendees to choose between $1,000,000 or 1,000,000 people. He goes on to explain how converting just 5% of the million people could lead to the one million dollars.

1:20 PM: Pete introduces Grant Cardone to the stage to uncover his Unbreakable Sales method.

1:12 PM: Pete announces the next round of 10 winners who won $1,000 each for their signature videos.

In addition, Pete congratulates Cameron J. as the winner of the all-expenses paid trip to 10X Growth Conference in Las Vegas for his incredible homework submission.

1:01 PM: Pete Vargas opens day 4 of the LIVE Unbreakable Business Challenge!


3:42 PM: T.D. Jakes and Pete Vargas sit down for the Day 3 VIP Q&A session.

3:30 PM: Pete Vargas returns and announces that the VIP Q&A Session with T.D. Jakes will be viewable for all attendees.

2:48 PM – 3:29 PM: Discover the most insightful golden nuggets from Bishop T.D. Jakes’s passionate communication training 👇

3:27 PM: “You shall have whatever you say. Rise up to the mic.”

3:26 PM: “The mic is in your hands, and that is the rudder that steers the ship.”

3:25 PM: “Nobody is going to invest in you until you care about us.”

3:24 PM: “Why have to get out of the poverty of speech and engage people in such a way that they are inspired, invigorated, motivated.”

3:23 PM: “Every time you post, every time you speak — the world is listening. The world has turned its head to hear what you have to say.”

3:22 PM: “If you have a vision you can fulfill by yourself, it is not worthy of you.”

3:21 PM: “Currency flows, language flows, content flows. You have to think, speak, and listen globally. Find your audience and think globally.”

3:19 PM: There’s something inside of you that says, ‘there’s more to me than you see.’ So let’s talk about it.”

3:18 PM: “The roadmap must be an alignment between your actions and your speech.”

3:16 PM: “We talk at people instead of to them. To talk to them, we have to listen.”

3:15 PM: “Great communication is dependant on great listening.”

3:14 PM: “If you always do what you’ve always done, you’ll always be where you’ve always been.”

3:13 PM: “It’s okay to be disrupted if you’re going to see the progress and growth you want to see.”

3:12 PM: “Uncertainty is expansion.”

3:11 PM: “You cannot be sensitive and successful. If you’re going to be sensitive, you can give up on becoming successful.”

3:07 PM: “You are learning the language that takes you into the room so when the door opens up, you’re ready.”

3:05 PM: “If you stop talking about it, you stop being about it.”

3:03 PM: “Mindsets determine assets. We must be willing to shatter the norm to get into what’s next.”

2:59 PM: “Your language has to embrace your next while your life is in your now.”


2:48 PM: Jarrod welcomes Bishop T.D. Jakes to the Unbreakable Business Challenge live stage!

2:25 PM: Pete brings Jarrod back on stage and announces #HomeworkDay3 — a 1 Minute Signature Talk.

2:05 PM: Pete continues with his signature method, the Storyboard Framework.

1:52 PM: Pete shares the first of the two frameworks he has in store for attendees — The 4 Cs to getting unlimited customers.

  1. Clarity
  2. Confidence
  3. Communication
  4. Customers

1:42 PM: Among the many communication insights Pete reveals, he emphasizes health, wealth, and relationships as driving forces for customer conversations. In business, you’re always helping people in one of these three broad categories.

1:28 PM: Jarrod welcomes Pete Vargas to the stage to share a powerful framework for becoming a world-class communicator in business.

1:13 PM: Jarrod shares the latest details about the Unbreakable Business Challenge prizes. Not only have we given away a total of $50,000 in prizes so far, but 10 hard-working attendees were just awarded $1,000 each. Additionally, he announced the winner of the Macbook, Jessa P.

To wrap up the updates, Jarrod states that the next ones up are an all-expenses paid trip to 10X Growth Conference 2023 as a VIP ticket holder, plus $20,000 in cash prizes.

1:02 PM: Jarrod Glandt, President of Grant Cardone Enterprises, kicks off day 3 of the LIVE Unbreakable Business Challenge! Jarrod speaks about the importance of setting massive goals, developing money-making skills, and mastering communication.


3:23 PM: Russell Brunson, Grant Cardone, and Pete Vargas sit down for the Day 2 VIP Q&A session.

3:15 PM: Pete Vargas returns to the stage and announces the next round of prizes for unbreakable 10X’ers, as well as the homework for Day 2 of the Unbreakable Business Challenge.

2:54 PM: Russell breaks down his full process for creating a highly effective break-even funnel.

2:41 PM: Russell shares all the components that go into successful Marketing Math.

2:36 PM: Shortly after beginning his training session, Russell already reveals a critical rule of marketing.

2:32 PM: Pete Vargas introduces Russell Brunson to the live Unbreakable Business Challenge stage.

2:28 PM: The 5 Pillars of Unbreakable Marketing are fully revealed:

  • Marketing is senior to sales
  • Money follows attention
  • Assume no one sees it
  • Speed is senior to quality
  • Frequency builds trust

2:17 PM: Following up on the Google Trends visual, Grant shares an additional graphic demonstrating how his companies’ revenue increased over the same time span.

Money follows attention.

2:01 PM: Grant shares a graphic showing interest over time for the term Grant Cardone on Google Trends to introduce the concept of money following attention.

1:52 PM: Grant continues with another exercise showing that “who” is more important than “how” or “what” — in marketing and in business alike.

1:33 PM: Grant guides participants through a powerful exercise to understand the power of social media.

First, Grant told the audience to post the following statement, hashtag, and tag on Twitter.

“I am committed to getting #10Xrich @grantcardone”

Minutes later, #10XRich was #1 Trending on Twitter.

1:26 PM: Grant Cardone takes the stage and dives straight into must-know marketing insights for business owners.

1:13 PM: Pete congratulates Yesha N., the first official winner of the massive prizes offered within the challenge. Yesha received an all-expenses paid trip to 10X Growth Conference 2023 in Las Vegas, Nevada.

1:03 PM: Pete Vargas welcomes attendees to Day 2 of the LIVE Unbreakable Business Challenge!

Vargas reports the incredible stats from Day 1, with more than 500,000 views and 871,000 comments from worldwide 10X’ers.

DAY 1: TUESDAY, JANUARY 24, 2023 👇

3:23 PM: Grant Cardone, Elena Cardone, and Pete Vargas sit down for the Day 1 VIP Q&A session.

3:15 PM: Pete Vargas uncovers the 4 Components of the Unbreakable Business System: Curriculum, Coaching, Customized Game Plan, and Critical Think. Click HERE to unlock the Unbreakable Business System.

2:57 PM: Pete Vargas returns to the stage and shares all the details about the cash prizes offered in the live Unbreakable Business Challenge.

2:45 PM: Grant starts breaking down what goes into Million-Dollar Math.

2:29 PM: Grant walks attendees through a high-impact Money Mindset exercise.

2:06 PM: Grant introduces the 5 Pillars of an Unbreakable Business: Money Mindset, Marketing, Sales, Communication, and Scaling.

1:57 PM: Grant brings Jarrod Glandt to the stage and shares a portion of their come-up story together.

1:41 PM: Grant Cardone enters the Unbreakable Business Challenge live stream! In his introduction, Grant speaks about his humble beginnings, gratitude for his family, and what 10X truly means.

1:32 PM: Elena Cardone takes the stage and shares the powerful story of how Grant created the Unbreakable Business concept.

1:26 PM: Pete Vargas announces a surprise jam-packed bonus day for attendees — Tuesday, January 31st, from 1 PM to 7 PM EST.

1:16 PM: Pete Vargas reveals some of the 10X prizes in store for Unbreakable Business Challenge attendees.

1:12 PM: Pete Vargas opens the live Unbreakable Business Challenge! Vargas also makes the exciting announcement that for every 100,000 comments, we will be giving away prizes.

1:00 PM: Jarrod Glandt, President of Grant Cardone Enterprises, shares a behind-the-scenes look on set and an important message.

11:53 AM: Attendees from around the world are already connecting and networking in the event’s live chat. Click here to join them.

11:16 AM: First glimpse into the live stream set of the Unbreakable Business Challenge.

9:58 AM: The 10X Team adds the finishing touches to the Unbreakable Business Challenge set.

We’re ready for lights, camera, action at 1 PM EST!

Unbreakable Business Challenge Live Setup

👉 Tune in HERE to experience the Unbreakable Business Challenge LIVE.

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