Due to all the shocks to geopolitics, the energy industry, and the world economy, The Economist has come right out to say that “a global recession is inevitable in 2023”…

So with everything that’s going on in the world, you might be wondering… 

What makes a good investment in 2023?

Is real estate still a good investment in 2023?

In fact, revisiting these questions every year is how I’ve retained the conviction and commitment to stay in the game for 35+ years.

It’s how I’ve managed to pitch my deals confidently and raise capital from others… even when I didn’t have much money to invest in real estate on my own.

It’s how I’ve gotten brokers to take me seriously and send me great deals.

And it’s how I’ve managed to approach big commercial lenders to finance my deals.

Knowing my “why” has helped me pull the trigger… especially when I finally figured out the best TYPE of real estate that I wanted to invest in.

So in this article, we’re going to look at:

  • Why I invest in real estate and not other types of assets… and 10 reasons why I love real estate.
  • Which types of real estate I consider to be great investments in 2023… and 10 reasons why I mostly look at only ONE type of real estate.
  • Why I believe 2023 could be the biggest real estate opportunity of my lifetime… and what I’m planning to do to capitalize on it.


I have always recognized the one major benefit real estate has over all other types of investments…

Real estate is tangible.

I can see it, touch it, and walk on it.

If I invest in a good property, in a good location, my investment capital will likely always be backed by something REAL and TANGIBLE.

Hard assets, like real estate, have an intrinsic worth due to their physical nature.

For example, a piece of investment property can be occupied and can provide a person with shelter.

It has a physical purpose beyond simply being an investment option, unlike stocks and bonds.

That said, let’s explore why I consider real estate to be a great investment as compared to other investment assets out there.

Globally, real estate has outperformed every other asset class in history. 

As you can see in the chart below, this includes stocks, bonds, and commodities. 

(*However, past performance does not indicate future success. See full disclaimer below.)

SOURCE: Doeswijk, Ronald Q.  and Lam, Trevin and Swinkels, Laurens, Historical Returns of the Market Portfolio (October 2019).  Review of Asset Pricing Studies, Forthcoming, Available at SSRN: https://ssrn.com/abstract=2978509  or http://dx.doi.org/10.2139/ssrn.2978509

And the table below summarizes why I think real estate has outperformed other investment assets over time.

Let me explain in detail.


Is this a hard asset?

Not to me. Investing in stocks means owning shares of a company. 

I see this as trading my hard-earned cash for a piece of paper of questionable value, not an actual physical asset with inherent value.

Can it provide monthly cash flow?

Not really. Stock owners typically profit by selling their stocks at a higher price than their original purchase price. And this takes a lot of skill and time to orchestrate every month… 

Stock owners can also collect quarterly dividends, although some stocks pay monthly dividends.

However, I prefer to collect monthly cash flow from my rental properties, because I have more control over income that is not subjected to stock market volatility.

Also, since we have to pay our bills monthly, I believe it just makes sense to earn monthly cash flow.

Can I leverage good debt to profit from this asset?

I see good debt as money borrowed for something that could increase in value and that a person can AFFORD to repay.

Even though stocks can be leveraged (e.g. through margin loans), I don’t see this as leveraging good debt.

If the stock crashes, an investor would lose much more money than if the stock had not been leveraged.

I simply wouldn’t speculate with my money that way.

Can I hedge my net worth against inflation with this asset?

I wouldn’t. In fact, during the Great Inflation of 1972-1982, the stock market crashed by more than 50% when the rate of inflation hit 10%.

Does this asset provide me with tax benefits?

Not really. I’m not an accountant, but as of 2022, investors are taxed on capital gains from selling stocks that were owned for more than a year. 

Short-term gains and dividends are also taxed as ordinary income.  

There’s also been talk of taxing unrealized capital gains… Which basically means you may have to pay tax on stock profits you didn’t even earn yet.


Is this a hard asset?

No. A bond is a way for investors to loan an organization money to help keep its operations running or to fund new projects. 

Again, this is like taking my hard-earned cash and exchanging it for a piece of paper that is not backed by tangible assets.

Can it provide monthly cash flow?

It depends. A bondholder would typically get back the original loaned amount, as well as returns from a fixed interest rate. 

An organization might pay the bondholder interest income monthly, quarterly, semi-annually, or annually… But the yield on this can be canceled out by inflation.

Can I leverage good debt to profit from this asset?

Not really. Investors can invest in bond funds that use leverage to boost their earnings. 

However, a high amount of risk is involved… and it depends on debt that’s beyond one’s personal control.

Can I hedge my net worth against inflation with this asset?

No. Spikes in inflation could actually REDUCE your bond returns when adjusted for inflation. So if a bond pays an investor 4%, and inflation is 3%, his or her REAL rate of return is only 1%.

Does this asset provide me with tax benefits?

It depends. Bonds issued by state and local governments are typically not subject to federal income taxes

Investors do have to pay income taxes on any income received from corporate bonds.


Is this a hard asset?

Yes. Gold has traditionally been used to protect one’s wealth over the long term. It has also been a means of exchange in value, because of its global recognition.

Can it provide monthly cash flow?

No. The investor needs to wait for the value of gold to rise, and then sell it at a profit, to enjoy returns.

Can I leverage good debt to profit from this asset?

There isn’t much leverage here if I were to borrow money to buy gold.  I would only benefit if I expect the return on investment to be higher than the interest rate paid for the loan.

Can I hedge my net worth against inflation with this asset?

There’s lots of debate about this, and my answer would be no… 

Especially after a year like 2022 when inflation rates almost surged to 10%… Gold prices in turn PLUMMETED by over 10%!

Does this asset provide me with tax benefits?

No. Returns from any form of gold are subject to capital gains tax, and short-term gains are taxed at ordinary income rates.


Is this a hard asset?

No. A Real Estate Investment Trust (REIT) is a company that owns, operates, or finances income-generating real estate. 

Even though its value depends on underlying hard assets, an investor would still only be owning a share of the company (a piece of paper) with no physical intrinsic value.

I would not consider this a real estate investment at all.

Can it provide monthly cash flow?

Not really… REITs can be great for those who want the cash flow yield that comes with real estate.

However, most of them provide annual dividends, and very few provide monthly dividends.

Can I leverage good debt to profit from this asset?

No. In fact, since REITs finance property with significant leverage, investors must do their due diligence.

They must ensure the REIT is able to manage the debt and still pay out its dividends to its investors.

Can I hedge my net worth against inflation with this asset?

Not really. One study shows that REITs tend to behave more like stocks and bonds in the face of inflation… and they are only partial hedges against inflation.

Does this asset provide me with tax benefits?

No. In fact, the IRS does not allow owners in a REIT any of the great tax advantages offered to owners of real estate, which I’ll talk about later. 

Also, most REIT dividends aren’t considered “qualified dividends,” so they’re taxed at a higher rate.


Now that you understand why I avoid other types of investments, here’s why I believe so much in real estate.

1) Real estate protects my capital

The #1 reason I invest in real estate is that I want to take a useless dollar bill and convert it to something else that is unlikely to decrease in value over time. 

Well-chosen real estate has an intrinsic physical value that is likelier to protect my capital from going down in value, or from getting stolen.

2) Real estate provides me with monthly cash flow

Cash flow is the income I make each month from a real estate investment after paying my debt and other operating expenses… provided I crunch the numbers right.

As I like to say, “If it don’t cash-flow, I say no.” 

3) Real estate tends to appreciate in the long term

Real estate values and rents tend to rise over time, allowing me to potentially enjoy a profit when it’s time to sell.

4) Real estate can benefit from forced appreciation

I can also try to force the appreciation of my properties through renovations and repairs. 

As a result, I can increase rents to match the market rents.

I do this conservatively to avoid raising rents too aggressively. I’ll explain why tomorrow.

5) Real estate allows me to enjoy great tax write-offs

For example, I can write off property insurance, mortgage interest, property management fees, and rehab costs on the income-producing real estate investments I own.

I will talk about this more in a future article.

6) Real estate has been a great inflation hedge so far

Income-producing real estate, such as rental properties, has historically performed well during previous inflationary periods

This is because when I invest in rental properties, I can update my tenants’ annual leases to reflect inflation and increased expenses.

7) Real estate is time-tested

Throughout history, real estate has proven a viable investment vehicle for some of the wealthiest families and institutions on the planet. 

The great civilizations of the Romans, Egyptians, Greek, Chinese, Persians, and Mayans loved real estate.

They all held massive amounts of hard assets as part of their power structure.

This includes land, waterways, and housing.

8) Real estate has easily-accessible debt in most markets

Yes, things aren’t looking good and the debt market has frozen up right now. 

Yet if you look at the chart below…

Source: Board of Governors of the Federal Reserve System (US), Federal Funds Effective Rate [FEDFUNDS], retrieved from FRED, Federal Reserve Bank of St. Louis; https://fred.stlouisfed.org/series/FEDFUNDS, December 28, 2022.

You can see that historically, we’ve been blessed with low interest rates for a large part of the last 20 years.

And I believe that interest rates will likely not stay high forever.


Here’s one reason… Our national debt.

You see, since the 2008 financial crisis, the ratio of U.S. government debt to GDP (gross domestic product) has almost DOUBLED… from 63% to 121%.

But lower interest rates have mostly offset this large amount of debt.

If interest rates remain as high as they are today, the government would have to spend a higher amount of money paying interest on the national debt.

At the end of the day, maintaining low interest rates is one major method that the government uses to stimulate the economy, generate tax revenue, and, ultimately, reduce the national debt. 

So it is not in their best interests to keep interest rates high.

Eventually, real estate investors could leverage easily-accessible debt once more… the kind that could potentially explode returns.

(*Remember that investing involves great risks, and returns are not guaranteed. See full disclaimer below.)

9) Real estate allows me to potentially scale my rental income

This really depends on the TYPE of real estate I invest in.

For example, a relative of mine collected three dozen or so single-family homes… and had to close each deal separately. 

My first apartment deal required one closing, one loan, and one address…

And I still acquired more rental income than my relative did each month.

10) Real estate is hard to disrupt

I’ve always found it risky to invest in other types of assets, especially in popular tech stocks.

Because there will always be the next big thing that comes along…

But there is no technology that I can think of that could possibly disrupt the fact that people need safe places to live.


I talk about the different types of real estate in my free Fast-Start training series, so I will not dive deeper into each one in this article.

Instead, let’s talk about where I think the different types of real estate are headed in 2023.

Single-Family Homes and Anything Under 4 Units

I believe the economic contraction is going to be brutal on single-family homes, flippers, duplexes, and fourplexes.

Basically, any deal that doesn’t produce enough cash flow to cope with rising interest rates is likely going to struggle.

Retail Real Estate

Because I believe eCommerce is the future, I would typically avoid retail real estate.

But I’ve seen thriving, packed shopping centers in great locations… and I would buy those deals if they made sense, even in this down market. 

Industrial Real Estate

I believe industrial real estate is probably played out. 

There are probably some people who bought industrial real estate too optimistically 2 years ago, and I think they could be in a lot of trouble soon. 

They’re likely going to be stuck with warehouses they can’t rent out, or leases they can’t renew in order to afford higher interest rates.

Storage Units

The only thing in my mind that holds a candle to multifamily would be storage units. 

Even in the deepest, nastiest recessions, I’ve noticed that people continue to pay for storage units each month… to hold onto nostalgic belongings they can’t let go of. 

I’ve always regretted not investing in storage units sooner in my real estate career.

Office Buildings

I think the office industry is going to get hammered.

With remote work, higher interest rates, and layoffs, we’re going to see tons of vacant office buildings.

Multifamily Real Estate

I believe apartments are the best investment I can make in any scenario, especially compared to other types of real estate AND investment vehicles. 

This is provided I pick a great apartment deal in a great location, of course.

Here’s why:

1) Housing is a basic need.

No matter what’s happening in the world, people will always need a safe place to sleep.

Due to the decrease in housing affordability, I believe America will flip from approximately 65% homeownership to 40% homeownership and 60% rentership.

2) Apartments are the preferred choice of the Baby Boomer generation.

In fact, Baby Boomers are one of the fastest-growing groups of renters, according to CNBC.

3) Apartments are the “preferred” choice of the Millennial generation.

Most Millennials don’t have a choice. Unfortunately, homeownership is too unaffordable for their generation.

4) Apartments can’t be easily replaced.

Think about how easily Netflix replaced Blockbuster…

And how you can’t easily replace the wealth that’s sitting in an apartment building.

5) Apartments have the potential to produce and grow cash flow.

Due to my strict criteria, I’ve never bought a deal that didn’t cash-flow in the first month, ever.

Plus, apartment cash flow tends to grow over time with rent increases.

6) Apartments serve as attractive collateral to lenders.

Lenders always want to know I can pay back a loan.

Using cash-flowing apartment deals as collateral offers them a sense of security… and potentially minimizes some of their risk.

7) Apartments allow me to scale my passive income.

With the right deal, my passive income is multiplied across dozens, hundreds, or even thousands of units.

8) Apartments can be leveraged.

I can take out loans and raise capital for massive apartment buildings without being limited to my personal budget and credit score.

9) Apartments provide me multiple options to exit a deal.

I have multiple ways to exit my real estate deals while still maximizing my profit potential.

For example, in a good market, I could sell the asset or refinance the property.

10) Apartment property prices keep increasing over time.

After 9 years of strong growth, apartment property prices have more than doubled since 2010, according to a Harvard report.

This is a long game that not many people have the knowledge or temperament to play.

But with the right amount of patience, I know this game will likely pay off big time.

I hope you understand now why I love investing in apartments so much, and why I believe they’re such good investments.

Now, let me show you why I believe 2023 could be the biggest real estate opportunity of my lifetime… and what I’m planning to do to capitalize on it.

Before we begin, let me ask you a question.

Have you ever felt like people underestimate you… and limit your access to opportunities you’ve worked hard for?

See, I recently met with one of the top 5 largest multifamily owners in the country.

This is an institution I’ve been trying to get meetings with for the past 5 years… someone who never used to give me the time of day.

And they accepted my meeting all of a sudden in December 2022.


Because things have taken a turn for the worse for them…

And I believe their fear is going to be the biggest real estate opportunity in my lifetime.

Don’t get me wrong.

Right now, I’m grateful that people are taking me more seriously in my real estate career.

I’m grateful that I have access to this huge platform online… to share how I believe other people could capitalize on this huge opportunity I’m seeing right now.

So let’s get started.


Let’s say you signed up for a 5-year adjustable rate mortgage at a 2% interest rate, 5 years ago.

Fast forward to 2023… and interest rates are now around 5.45%.

The mortgage on your home is coming due… and your monthly mortgage payments could go through the roof. 

Well, the same thing is happening in multifamily real estate right now.

But this doesn’t mean that real estate isn’t STILL a good investment in 2023.

Have you ever heard the saying, “the time to buy is when there’s blood in the streets”?

It’s by Baron Rothschild, an 18th-century British member of the Rothschild banking family.

Most people forget the rest of the quote, which goes like this:

“Buy when there’s blood in the streets, even if the blood is your own.”

And I’m already seeing the beginnings of what the “blood in the streets” looks like.

It’s the pain of rising interest rates.

But this could ALSO create the greatest real estate opportunity of our lifetimes.

It’s already happening on two different levels in the real estate market…

  • The individual level… 
  • And the institutional level.

I believe if you understand the macro factors at play, then it could improve your ability to turn multifamily real estate into a good investment today… 

So pay close attention.


If you’re a homebuyer, you might recall that the lowest interest rate we had in the last 4 decades was 0.9% in 2020… 

In fact, Visual Capitalist, one of the fastest growing online publishers, reports that real interest rates have remained near historic lows for a long time.

This means that LOTS of lenders were lending, and lots of borrowers were borrowing.

Just as important, the volume of lending for multifamily housing has skyrocketed from 2005 to 2021. 

Source: Statista

In fact, the volume of multifamily loans outstanding broke records in Q3 of 2022… 

And is now valued at MORE than $2 trillion.

Plus, people aren’t just taking out more multifamily loans…

Many of the existing and previous loans are maturing (coming due) in 2023.

According to analysts at top global commercial real estate services firm, Cushman & Wakefield, an astounding $75 billion in multifamily debt came due in 2021. 

This was the HIGHEST figure recorded in history… and every year till 2029 is expected to surpass that figure.

This is also known as a wall of maturities, which is a period of time when a SIGNIFICANT amount of loans are due.

Furthermore, a significant portion of these loans were 0-to-3 year loans… 

Which is an important CLUE about the TYPES of deals to look for in this market.

As you’ll see later, you could learn how to capitalize on this wall of maturities…

And potentially benefit from all these multifamily deals flooding into the market.


Here’s another crucial thing.

Many of these loans were adjustable-rate loans.

According to a recent Federal Housing Finance Agency report, after the 2008 downturn, more borrowers shifted to these loans… possibly so they could refinance deals more easily.

The same report also stated that multifamily has since shifted toward more sophisticated institutional owners.

This means big financial institutions also tend to choose variable-rate loans.

This is KEY to the potential opportunity I’m going to show you today.

So how do these loans work?

These loans typically have an attractive lower initial interest rate than fixed-rate loans.

However, interest rates on these loans can change over time.

This, in turn, can affect an investor’s monthly loan payments… their ability to sell… and their ability to refinance as planned.

This is a risky game of speculation… 

And I will never understand why so many people play this game, from homeowners to institutional investors.

Remember the Rule #1 of Investing: Don’t lose money!

These investors made some easy, risky choices 3 years ago … 

And now, the Fed has raised interest rates to their highest level in 15 years.

Which means these investors could be forced to sell their assets very soon.

That’s why I believe savvy investors like you and me could have lots of opportunities to choose from this year… as long as we stay careful and informed.


I also happen to know what’s going on behind-the-scenes… with some of the largest financial institutions in the world.

See, they also bought several multifamily deals in the last 2-3 years on adjustable-rate loans.

However, due to higher interest rates, I believe these institutions are no longer profiting from their deals.

That’s why you see investors panicking and getting their money back from these massive institutions.

Business Insider recently reported that due to the economic gloom, investor confidence in real estate funds offered by well-firms like Blackstone and Starwood Capital Group has plummeted.

And both of these funds recently saw a surge in investors’ withdrawal requests. 

Wall Street Journal also reported that even larger investor groups, like pension funds and university endowments, want to pull out of these funds.

All this has forced Blackstone and Starwood to pause redemptions after their funds reached their monthly and quarterly withdrawal limits… 

And now many individual investors are unable to take their money out of these companies’ funds.

I believe that since these big groups are stopping investors from pulling money out of their funds…

They’re probably no longer raising money either.

In South Florida, I know that 9 out of 10 of these big groups have their pencils down, and they’re no longer buying deals.

And I believe many of them are going to have to sell assets to pay clients who want their money back.

That’s why these big groups are starting to give me time of day.

They urgently need to get rid of their assets… and this will be the biggest opportunity I’ve ever had in real estate.


Look, I know not everyone can get access to the types of deals that these huge institutions are letting go.

So let me show you exactly what YOUR play could be…

Especially in this climate of rising interest rates and recessionary fears.

Because everything I just described to you about the wall of maturities is happening at a micro level too – in what we call “real estate syndications”.

Now, don’t freak out.

I know I’ve mentioned that it’s possible for you to raise capital for your deals through real estate syndications.

(*Always seek a licensed professional’s help before crowdfunding. See full disclaimer below.)

Syndications simply allow a group of investors to pool their capital together to buy and manage a real estate property. 

The property generates income through rents and other forms of revenue. 

Then, the investors share in these profits according to their ownership stake.

A real estate syndication is a useful tool, but it can also be a double-edged sword.

I syndicate real estate deals too, but I do things a bit differently, which I will talk about in a future article.

You see, most real estate syndicators have a 3-5 year cycle on their deals.

It doesn’t matter how the real estate market is performing…

These syndicators have to exit their deals within 3-5 years.

I know that many of them bought these deals in 2020-2021.

And now, many of them have a firm timeline to exit these deals and sell their assets in 2023.

Let me give you a hypothetical example.

Suppose that there’s $10 billion worth of multifamily debt in Phoenix, Arizona.

This debt was all taken out in 2020 at an adjustable rate, starting at around 3% in interest rates.

But thanks to the frequent interest rate hikes by the Federal Reserve…

These hypothetical syndicators could be paying up to 8% interest on these loans today.

That’s an additional 5% of interest added to their loan…

Or $500 million worth of new debt.

That’s on top of the $500 million they owe investors for preferred returns.

And that’s not the only problem they’re facing.

I know many syndicators overpaid for “garbage” real estate.

By garbage real estate, I mean properties that need LOTS of work to be done, even before they cash-flow.

But many syndicators picked these properties so they could do a bunch of rehab work and keep pushing rents up.

Personally, I don’t agree with this practice.

It’s not feasible to keep putting in new kitchens, lights, and wooden floors… and to keep pushing rents up by $200-$400.

Sooner or later, the American public is going to tap out and run out of money.

Anyway, these syndicators now need an additional $1 billion for rehab costs.

And now that leaves them in a real financial mess…

  • They paid $10 billion for their properties…
  • They now owe the bank an extra $500 million a year…
  • They also typically owe investors $500 million in preferred returns a year…
  • They also spent $1 billion dollars on rehab costs…

So these guys didn’t just overpay for their assets…

They over-committed to the bank AND their investors.

They had $12 billion invested in $10 billion worth of assets… within year 1 of their deal. 

In year 2, it could come to $14 billion. 

And in 2023, their loans are due… in the middle of a recession.

So what happens if they can’t repay their loans?

They could go into a technical default.

I believe we’re going to see this happen to many real estate syndications in 2023…

Meaning lots of multifamily deals of ALL sizes are going to come onto the market… for investors of all sizes as well.

And if I were you, I would make sure to learn how to get ready for this opportunity.


Look, if your net worth hasn’t increased in the last 5 years, then perhaps something needs to change.

It’s great to keep working hard, going to church, and being a good person…

But it’s not going to move the needle on someone’s net worth.

So you might want to write this down.

Whatever makes a GOOD investment in 2023 is anything that changes your net worth for the better… not watches, cars, and designer clothes.

And what makes a good investment in 2023 for me?

It would be a collection of cash-flowing assets like multifamily real estate… 

Especially these assets that are being let go and would not otherwise be available in any other market.


According to Trepp, a top provider for commercial real estate data, we are also going to see more maturing loans where the current debt service coverage ratio (DSCR) at the property level is 1.25x or less.

In simpler terms, this means that the property isn’t earning enough income to pay its debt.

And there is $52 billion worth of such loans maturing in the next 24 months… for over 3,000 properties contained in the Trepp real estate database…

Get this: almost half of these properties with vulnerable DSCRs… are multifamily properties.

Yes, that’s 1,457 multifamily properties in the Trepp database which have loans maturing in the next 24 months.

It’s a huge number of properties, especially when you compare it to the 353 office properties or 36 self-storage properties that also have loans coming due soon.

Let me say this again. 

1,457 over-leveraged multifamily deals could be sold in financial distress over the next 24 months…

And those are just the deals contained in this one database alone.

The bottom line is this… 

I don’t know about you… 

But I know that means there could be more than enough deals to go around for you and me, especially now that you’re in the know.


I would keep developing multifamily investing skills, such as learning: 

  • How to find a deal
  • How to get debt
  • How to fund a deal… 

So I would know what a great deal looks like when I see one.

I would start by looking for 32+ unit multifamily deals in my neighborhood that were purchased in the last 2-3 years.

And I wouldn’t look for distressed properties, that are:

  • Selling at a discount
  • Under foreclosure
  • In a state of disrepair, with high rehab costs

Instead, I would look for owners and sellers who are in distress.

They might have GREAT properties, at fair prices, but they just can’t handle their deals anymore.

They’re tired. They’re done with these properties.

I would do them a favor and relieve them of their troubles.

This is why I believe multifamily real estate is a good investment in 2023.

Now you know what’s happening, I hope you do your best to master this game… 

And position yourself to take advantage of this opportunity as best as you can.

Be Great,

Grant Cardone

*Disclaimer: This content is intended to be used for educational and informational purposes only. Before investing, you should always do your own analysis based on your own financial and personal circumstances before making any investment. Grant Cardone is an industry expert who has been investing for over 30 years and his opinion is based solely on his own personal experience and circumstances. Individual results may vary. You should perform your own due diligence and seek the advice from a professional to verify any information on our website or materials that you are relying upon if you choose to make an investment. Investment involves great risk and there is no guarantee of performance or results.

We are not attorneys, investment advisers, accountants, tax professionals or financial advisers and any of the content presented should not be taken as professional advice. We recommend seeking the advice of a financial professional before you invest, and we accept no liability whatsoever for any loss or damage you may incur.

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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.