In a mobile-first world, 74% of consumers still buy products using a computer by Stewart Rogers

New research from Skimlinks, which took in data from 15 months of commerce-related content, shows that nearly three-quarters of all purchases measured are made using desktop and laptop devices, rather than smartphones and tablets. In a world where everyone from web designers to search engine giants like Google is telling you to deliver your websites and online experiences on mobile as a priority, it seems that the most important interaction of all is still happening on the computer. Commerce-related content — or “comtent,” as Skimlinks like to call it — describes content designed for the sole purpose of generating revenue, such as buying guides, product reviews, “get the look” articles, vouchers, deals, sales, and product or service-focused list articles. So why are consumers moving to the computer when it comes time to purchase a product? Read the full article at: Venture Beat
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.