To scale your business is amplifying and magnifying what you know already works in order to build and drive it to the next level of success… but how do you do that? How do you expand and make it better?
The whole point to scale your business is incremental growth. It’s also determining the precise destination you want to go. It’s articulating it now so that you can speak, think and do what moves you there.
But you don’t do it alone. And you don’t do it without a plan. You do that by applying these three ideas…
People move the business, businesses don’t move people
If you look at the stats, it says that two-thirds of all surveyed employees aren’t actively engaged in their work. This means that there are potentially two-thirds of your workforce, representing your brand at the lowest possible level of engagement.
This affects the customer’s perception of your business and prevents you from scaling.
But here’s how you fix that… You help each and every one of your team members understand why their role matters, and how their performance directly impacts the health and growth of the business. Inspire and motivate people by aligning your expectation of their results to the mission, vision, and core values of the organization.
You need to remember that good people want jobs… great people want careers. They want opportunities to learn, grow, and achieve things through their work. But this doesn’t have to fall all on you. Of course, you need to set very clear expectations for their performance and incentivize them accordingly when they reach those targets. Show them that when the business wins, they win.
Use this rule to create business-wide team growth
This is how you scale your business. Growing and scaling aren’t born out of ideas; growing and scaling come from taking massive action. But the distinction here is that the entire organization is taking massive action to test, perfect, and duplicate by using the Rule of Three.
The Rule of Three states that once you have perfected something — a task, a process, or a tactic — you need to perfect it three more times across two other team members each. You and the other two people now make up three people that can perform the same function remarkably. Repeat the process across three more, and so on.
Keep in mind that your entire team—not just you—needs to be processing and documenting every step they take so that when they’re training someone and handing off new responsibilities, there’s no mystery of execution.
What you’re doing here is creating a system-wide process for success, one that can be applied to either the biggest or smallest responsibilities in your organization. All it takes is a commitment to do so.
The importance of duplicating yourself
Once you have a solid team that works together to perfect and duplicate their performance, make sure to pay special attention to those that have the greatest sense of leadership, too.
This is the kind of person you should lean onto even further; the ones you should mentor and coach in order to duplicate your roles and responsibilities in the organization.
What? You didn’t think you wouldn’t be replacing yourself, did you? Set aside any ego or tentative feelings about this that you might have, and consider this: By duplicating yourself with your strongest performer, not only are you creating massive career growth for them, you’re also freeing up invaluable bandwidth for yourself, so that you can focus on other areas of the business that need your attention.
Other employees WILL take note of this and this will quickly become a part of your company culture. Others will see how bringing their A-game creates new career opportunities, and, perhaps most importantly, you’ll be developing a whole new layer of leadership for your company to grow along with.
If you want to grow and scale, schedule a 10-minute call with one of our advisors and we will show you how to 10X your business.