Nostalgic trends in business are the new black. By leveraging them, businesses can attract new customers while delighting current ones.

Nostalgic trends in business are popular for a reason; they evoke positive emotions and memories.

When building your business, you can use them to push your brand’s awareness, increase sales, and create a deeper connection with people.

Why nostalgic marketing?

Nostalgia gives us comfort, and it reminds us of a simpler time when we were happier and carefree.

From early 2000s movies to retro video games, there are nostalgic trends for everyone. And businesses can use them to their advantage.

For example, let’s say you own a bakery. You could start selling cupcakes with vintage designs or offer special discounts for customers who come in wearing ’80s attire.

This marketing strategy attracts new customers and creates a sense of community and belonging.

Businesses can rebrand themselves using nostalgic trends. If your company is struggling, consider giving it a makeover with a nostalgic twist. This can help you appeal to a new demographic while still resonating with your current customer base.

Some brands took advantage of some of our beloved nostalgic trends from back in the day and leveraged them in their business:


Coca-Cola brought their millennials back to when the soft drink had flavors like cherry, vanilla, cherry vanilla, and orange vanilla. They also started selling their classic Coke in retro glass bottles. They created ads that featured iconic moments in the tournament’s history during the NCAA basketball tournament March Madness.

Burger King

The famous burger chain was rebranded after 20 years, and the new logo looked very familiar. They brought back that 1970s-1990s flair that gave those nostalgic vibes.


Nintendo knew what they were doing when they sold 3.6 million units of their retro game consoles from the 90s. In 2016, Nintendo released the Entertainment System (NES) Classic Mini, a smaller version of their first gaming console. They featured games like Super Mario Bros, Donkey Kong, and Pac-Man.

Why it works

Overall, nostalgic trends in business work so well because feel has an affection for the things that once gave them comfort or excitement.

It takes them back to that moment in time when they created memories with friends. Maybe it was the first time for some, or it was winning a medal. It’s effective because it triggers an emotion within us. And it’s proven that it motivates customers to buy products.

Finally, nostalgia is a powerful tool that businesses can use to connect with their customers deeper. If you’re looking to appeal to a new demographic or boost sales, consider incorporating nostalgic trends into your business.

From movies to fashion, there’s something for everyone. And when used correctly, nostalgic trends can help your company achieve its goals.

For expert tools, resources, and insights into high-level marketing, join our executive team’s next Marketing Execution Workshop.

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