Listen, you need to surround yourself with top-notch, phenomenal, superstar crazy wak-waks like yourself. You must be obsessed. You must be committed. When I was a kid, my own mother would tell you that you needed to quit hanging out with me because you were going to get into trouble. Now I own 4 businesses I built up from nothing. My first company made me $1m by the time I was 30 years old and by the time I was 35 I started my second and third business. This year my companies have done just shy of $100m in sales this year. I’m not trying to brag I’m just giving you my creds so you know what I’m about. My mission is to reach 7 billion people on this planet. And you need to let people know what you’re about if you want to expand your reach, become massive and reach omnipresence. What I do is show people they need to hustle and demand—you must DEMAND—to be successful. If your calling is to be successful, to get rich, to get wealthy and if your calling is to help—you know you need money; you need money to be successful. That’s why you would follow my articles, attend my webcasts, watch my live streams, and join my network. To be the best that you can be, you have to be obsessed with capturing, stealing, and acquiring great people. If you have to tell people what to do every day, you have the wrong people. Your great people are your power—your great employees are an extension of your life and your business.
What you need to know to be successful: You cannot do it on your own—Be obsessed with finding unbelievable people.
I was talking to a group of managers on a Skype call, and I said, “Hey guys, if your people won’t wake up early and go to sleep late. If they won’t do the Periscopes, the Meerkats, the Tweets, knock doors and bang the phone… if they won’t be over the top—you aren’t sold on your own business.” People come and go within business, and you must be obsessed with getting top talent. To be great your people need to be paid well. You need to get people who are excited. You need to get people who want to stack paper and take care of their family—not people chasing money to pay big bills.
You’re going to have to go through a bunch of broken people to get to great people.
You need to be on every possible site saying, “We are hiring people.” It should be on your website, on your Twitter feed, in your Facebook posts, talk about it in person, you need to be converting anyone and everyone that is the top to come to your business. As a matter of fact, if you want to work for me, send your 60-second video to: Now, what happens when you bring these people on? Your payroll is going to jack up, you’re going to get scared and be forced to go out into the market to raise funds. Good for you! Now you get the necessity thing pushing on you! I’ve been disappointed so many times. I thought it was the wrong hire, it was, I thought it was the right hire, it wasn’t. I thought it was the right hire, it was, we made it work, and then they left for some other reason. Get obsessed with bringing in great people. Your payroll will swell, big deal—you’re in the game baby! Let your payroll swell and then push on those people to produce as fast as you can. Make sales and revenue priority, just like I discuss in Sell or Be Sold. Make sure you’re out there and making sure these people are hitting their targets. Make sure your team is winning in the marketplace. How to get great people on your team:
  1. I use video—I do not look at resumes. This saves time. Tell them, we love your resume, now send me a 60-second video.
  2. In the interview, if they make the video cut, say, “Show me how to do what you say you can do.” Put them on the spot for whatever they claim to be able to do.
How to cut people:
  1. If they aren’t producing, warn them. Tell them you won’t be giving them the ball anymore. If you can’t score, you get to go to someone else’s team.
Use these tactics and get the best people on your team. Don’t settle on the people you have and when you find someone great keep pushing them. Keep looking for great people now matter how many you find. Your company will grow and shrink until you find that right fit and you will grow, grow, grow. Be great, nothing else pays much, Grant Cardone
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.