Branding with David Brier – How to Rise Above the Noise

David Brier, branding expert extraordinaire also goes by the title: Chief Gravity Defier. For over 30 years, Brier has worked with big names such as The Trump Organization, Estee Lauder and Jim Henson—just to name a few. With tons of accolades from top business experts such as Daymond John, CEO of FUBU and star on Shark Tank, David Brier has earned a top-notch reputation in the branding business. His objective is to partner with companies that refuse to blend in and demand to be heard. By this he means brands that defy gravity and rise above the noise. So what exactly does this entail? According to Brier, branding is the art of differentiation. In this one-on-one with Grant, Brier discuss how we live in a world with lots of noise and distractions and how it is essential for a product or service to be different and rise above the noise. This differentiation is crucial and necessary. Grant asks Brier about his early influences, examples of successful brands today and common mistakes. On his website, he offers viewers a free copy of his e-book called “The Lucky Brand” and examples of his work. This is a must-watch episode for anyone who is interested in learning about how to rise above the noise. My GCTV is mobile. Get it on: Apple | Android Network With Us: • Subscribe to Grant Cardone TVFacebook – Whatever It TakesTwitter – @GrantCardoneTwitter – @DavidBrier Listen To Us On Podcast: • iTunes • Stitcher
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Star of Discovery Channel’s “Undercover Billionaire,” Grant Cardone owns and operates seven privately held companies and a private equity real estate firm, Cardone Capital, with a multifamily portfolio of assets under management valued at over $4 billion. He is the Top Crowdfunder in the world, raising over $900 million in equity via social media. Known internationally as the leading expert on sales, marketing, and scaling businesses, Cardone is a New York Times bestselling author of 11 business books, including “The 10X Rule,” which led to Cardone establishing the 10X Global Movement and the 10X Growth Conference, now the largest business and entrepreneur conference in the world. The online business and sales educational platform he created, Cardone University, serves over 411,000 individuals and Forbes 100 corporate clients throughout the world. Voted the top Marketing Influencer to watch by Forbes, Cardone uses his massive 15 million plus following to give back via his Grant Cardone Foundation, a non-profit organization dedicated to mentoring underserved, at-risk adolescents in financial literacy, especially those without father figures.