In a billion-dollar deal set to haunt competitors, Keurig Dr Pepper is purchasing Ghost energy drink, the company’s biggest deal since 2018.
Here’s what you need to know about the giant beverage deal…
A New Home For Ghost Energy Drink
On October 24th, Keurig Dr Pepper announced that it would purchase energy drink maker Ghost in a deal worth over $1 billion…
This deal marks Kurig’s biggest acquisition since it bought the Dr Pepper Snapple group in 2018.
THE GHOST ENERGY DRINK DEAL GIVES KEURIG A 60% OWNERSHIP STAKE IN THE COMPANY, IN EXCHANGE FOR A $990 MILLION INVESTMENT…
Keurig will acquire the remaining 40% stake in 2028.
Outside of just ownership…
Keurig is investing $250 million in the distribution of Ghost energy drinks halfway through next year.
In 2016 Dan Lourenco and Ryan Hughes founded Ghost energy drinks…
And now, the duo is staying on board to continue leading the company through the acquisition.
Since its start, Ghost energy drinks have become massively popular.
The energy drinks can be found in retailers across the country…
AND IN THE PAST THREE YEARS, THE ENERGY DRINK MAKER HAS QUADRUPLED ITS REVENUE.
Firstly, Ghost is a lifestyle brand that primarily focuses on energy drinks and nutritional supplements. Due to the company’s signature partnerships and sweet flavors like Warheads, Sour Patch Kids, and Oreo…
The brand is able to attract a demographic that Keurig has been trying to hone in on…
A demographic that they like to call “Genzennials…”
The Fight For Dominance
Over the past few years, the beverage industry has exploded…
New customers are craving fun, tasty pick-me-ups to keep them going through the day…
The energy drink market has expanded exponentially, with old brands like Red Bull and Monster Energy…
Fighting with newcomers like Celsius and Logan Paul’s Prime (not to be confused with Jake Paul who is in the skincare business).
Even water is getting a massive glow-up in the form of Liquid Death.
As the market keeps growing, one thing is clear…
Keurig and Ghost energy drinks have a LOT to gain.
Be Great,
GCTV Staff
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